In the early 20th century, particularly around the time of Hahna's launch in 1919, Europe was captivated by a trend known as Japonism, a fascination with Japanese art, culture, and aesthetics. This movement heavily influenced fashion, art, and even perfumery in Western societies. Paul Poiret, a prominent figure in French fashion at the time, was known for his avant-garde designs and was deeply inspired by the Orient, particularly Japanese motifs and themes. His designs often featured kimono-style silhouettes, intricate embroidery, and bold use of colors and patterns reminiscent of Japanese textiles.
Against this backdrop of Japonism, the launch of Hahna perfume by Rosine in 1919 reflects the prevailing cultural interest in Japanese elements. The name "Hahna," derived from the Japanese word "hana" meaning "flower," aligns with the trend of incorporating exotic and mystical Eastern references into Western luxury goods. Poiret and other contemporaries would have appreciated the evocative power of a name like "Hahna," conjuring images of delicate blossoms, serene gardens, and the allure of the mysterious East.
For women of the time period, a perfume named "Hahna" would have offered a sense of escapism and sophistication. The fragrance, subtitled "L'Étrange Fleur" (The Strange Flower) and "La Fleur Secrète" (The Secret Flower), suggests an air of mystery and allure, promising wearers a unique olfactory experience akin to discovering a hidden, exotic bloom.
