Marilyn Monroe by East West Bottlers, introduced in 1983, was a notable fragrance launch that celebrated the iconic allure of the Hollywood legend. This perfume was the result of a collaboration between East West Bottlers and Colorkit, in association with the Estate of Marilyn Monroe. The partnership aimed to encapsulate the glamorous and timeless essence of Monroe, translating her legendary presence into a scent that would resonate with fans and perfume enthusiasts alike.
Created by the esteemed perfumers at Givaudan, Marilyn Monroe was designed to evoke the sophistication and sensuality associated with its namesake. Givaudan, known for its expertise in crafting luxurious and complex fragrances, brought a refined olfactory experience to the perfume. The scent aimed to capture the essence of Monroe's enigmatic charm, combining classic elements with a contemporary twist to appeal to the perfume market of the early 1980s.
The fragrance’s launch was a strategic move to align Monroe's enduring celebrity with the trends of the time, which favored perfumes with strong personalities and evocative names. By leveraging the Marilyn Monroe brand, East West Bottlers and Colorkit positioned the fragrance as a tribute to the star's legacy, appealing to those who admired Monroe's style and charisma.
Overall, Marilyn Monroe by East West Bottlers stands as a testament to the successful fusion of celebrity culture with the fragrance industry, creating a perfume that honors a timeless icon while reflecting the sophisticated artistry of Givaudan’s perfumers.
