The couture house established by Madame Premet in 1903 began its journey in the world of high fashion with a distinctive vision. Madame Premet's designs were marked by an innovative spirit that would soon influence Parisian fashion. The house made a significant move in 1911 to 8 Place Vendôme, a prestigious address in Paris that underscored its growing reputation and status in the fashion world. The iconic location provided a fitting backdrop for the brand's continued success and prestige.
In 1924, Madame Premet further expanded her influence by introducing a line of fragrances. This extension into perfumery complemented her fashion designs and showcased her ability to create a complete sensory experience. Her fragrances were an extension of her avant-garde approach to style, capturing the same spirit that defined her couture creations.
Madame Premet was particularly renowned for her distinctive "La Garconne" cut hairstyle, a bold departure from the traditional feminine styles of the time. This short, boyish haircut was emblematic of her modern and androgynous approach to fashion. Her dress designs also reflected this ethos, featuring short, simple, and boyish silhouettes that challenged conventional notions of women's fashion. Her contributions to fashion, both in terms of design and fragrance, made a lasting impact on the industry, embodying a unique blend of elegance and rebellion.
