In 1986, Robert Beaulieu unveiled "Vison," a fragrance that embodied elegance and sophistication. The name "Vison," derived from the French word for "mink," perfectly encapsulated the essence of luxury associated with the Parisian furrier. Crafted by the talented nose of Yves Tanguy, this scent became an instant classic, blending notes to evoke the opulence and allure of its namesake.
Robert Beaulieu, being a Parisian furrier, likely expanded his brand by venturing into the world of perfumery, adding fragrance to the list of luxury offerings associated with his name. This move would have allowed him to further cater to his clientele by providing them with not just luxurious fur products but also scents that complemented and enhanced their lifestyles. It's not uncommon for fashion and luxury brands to diversify into fragrance, as it allows them to extend their brand identity and reach a broader audience.
