In 1912, the period surrounding the launch of Styx by Coty was one of burgeoning elegance and sophistication, characterized by the opulent ambiance of the Edwardian era. This was a time when society was captivated by the grandeur of luxury liners like the Titanic, embodying the epitome of glamour and refinement. The fashion of the time exuded grace and extravagance, with women draped in flowing gowns adorned with lace and pearls, while men donned impeccably tailored suits and polished top hats. Amidst this backdrop of burgeoning modernity and burgeoning social change, Coty unveiled Styx, a fragrance that encapsulated the essence of the era with its timeless blend of allure and sophistication.
"Let Styx be your perfume. It's dark and disturbing, pagan in its name."
