Nitchevo by Parfums Nitchevo c1972

Nitchevo by Parfums Nitchevo: Launched in 1972 in partnership with Juvena, Nitchevo reached Australia in 1974. The name "Nitchevo," derived from Russian, translates to "It doesn't matter" in English

Juvena, primarily known for its skincare products, has ventured into the fragrance industry through collaborations with various perfume houses. Although Juvena is not primarily a perfume brand, its partnerships with fragrance creators have allowed it to extend its expertise and reputation for quality into the realm of perfumery. One notable collaboration was with Parfums Nitchevo, where Juvena's involvement likely brought a refined approach to the development and marketing of the fragrance, leveraging its established brand identity and commitment to excellence in beauty products.

The inspiration for the perfume was conceived during Princess Isabelle de Broglie's visit to Leningrad. She aimed to recapture "the splendid nobility of bygone days" in its essence.

Princess Isabelle de Broglie was a member of the French aristocracy, belonging to the distinguished de Broglie family, which has a long history of prominence in France. The de Broglie family has produced several notable figures in science, politics, and the arts. Although specific details about Princess Isabelle de Broglie's life and achievements may not be widely documented, her connection to the de Broglie lineage signifies her involvement in various cultural and social endeavors. In the context of the perfume Nitchevo, she is noted for her role in drawing inspiration from her experiences in Leningrad, aiming to evoke the grandeur and elegance of past eras through the fragrance.

The launch party took place on October 18, 1972, at the Russian-themed cabaret restaurant "Café Russe Reginskaïa," operated by Parisian impresaria Régine Zylberberg. The event was attended by notable figures such as Ratna Sari Dewi Soekarno, Princess Soraya of Iran, and Paul-Louis Weiller. Guests enjoyed an evening of entertainment featuring strolling musicians playing gypsy violins and performances by Russian singers.

Princess Soraya of Iran and Paul-Louis Weiller arriving at Reginskaia, Paris, for release of new perfume "Nitchevo", 18 October 1972.

Ratna Sari Dewi Soekarno arriving at Reginskaia for the release of the new perfume "Nitchevo", 18 October 1972

Fragrance Composition:

So what does it smell like? It is classified as a fresh-mossy chypre fragrance for women. It starts with a dry, fresh top, followed by a narcotic floral heart, resting on a warm, woody, mossy base. The perfume was based on heady, extravagant Tsarist Russia. 

• Top notes: armoise, bergamot, aldehyde, coriander, gardenia
• Middle notes: jasmine, rose, orris, carnation, narcissus
• Base notes: patchouli, amber, vetiver, castoreum, leather, oakmoss, musk

Picture this: it opens with a crisp, dry freshness that instantly invigorates the senses, leading into a mesmerizing heart of narcotic florals that envelop you in a rich, intoxicating embrace. As it settles, a warm, woody, and mossy base emerges, reminiscent of the opulence and extravagance of Tsarist Russia.

Let's break it down further: At the top, notes of armoise, bergamot, aldehyde, coriander, and gardenia create a sophisticated and refreshing introduction. Moving to the heart, jasmine, rose, orris, carnation, and narcissus form a luxurious bouquet, exuding elegance and allure. Finally, the base notes of patchouli, amber, vetiver, castoreum, leather, oakmoss, and musk leave a lasting impression, evoking a sense of timeless sophistication and mystery.

In essence, Nitchevo transports you to a bygone era of grandeur and extravagance, capturing the essence of Tsarist Russia in every captivating whiff.

Bottles:

It comes elegantly packaged in bottles topped with "onion domes," reminiscent of the architectural splendor of old Moscow. Available at a range of prices, from $15.95 to $32.95, with the eau parfumee starting at $8.50, it offers options suitable for every preference. The bottles, designed for both perfume and toilet water, add a touch of sophistication to any vanity. The matte black plastic caps are artfully crafted in imitation of the iconic "onion domes," evoking the majestic towers of Russian churches. And the name "Nitchevo," translating to "Nothing" in Russian, adds a subtle layer of intrigue to this captivating fragrance.

Fate of the Fragrance:

The fragrance was discontinued, with the exact date remaining unknown. No advertisements for the perfume were found beyond 1982.