Nitchevo by Parfums Nitchevo: Launched in 1972 in partnership with Juvena, Nitchevo reached Australia in 1974. The name "Nitchevo," derived from Russian, translates to "It doesn't matter" in English
Juvena, primarily known for its skincare products, has ventured into the fragrance industry through collaborations with various perfume houses. Although Juvena is not primarily a perfume brand, its partnerships with fragrance creators have allowed it to extend its expertise and reputation for quality into the realm of perfumery. One notable collaboration was with Parfums Nitchevo, where Juvena's involvement likely brought a refined approach to the development and marketing of the fragrance, leveraging its established brand identity and commitment to excellence in beauty products.
