The launch of "Bleu de Chine" perfume in 1987 occurred during a period marked by significant cultural exchange between China and the West. This era saw an increasing fascination with Chinese art, fashion, and cinema in Western societies. Films such as "The Last Emperor" (1987), which won multiple Oscars for its portrayal of Chinese imperial history, captured the imagination of audiences worldwide. In fashion, designers like Vivienne Tam and Jean Paul Gaultier incorporated Chinese motifs and silhouettes into their collections, reflecting a trend towards Eastern-inspired elegance. Moreover, in music, artists like David Bowie and Peter Gabriel began integrating Chinese instruments and melodies into their compositions, signaling a cross-cultural exchange in popular music.
The name "Bleu de Chine," translating to "Blue of China," carries with it a sense of exoticism and sophistication. Marc de la Morandiere likely chose this name to evoke the serene beauty and cultural richness associated with traditional Chinese ceramics and textiles, which often feature deep, vibrant shades of blue. This choice aligns with the perfume's aspiration to embody elegance and timeless allure, appealing to those who appreciate both the mystique of the East and the refinement of Western luxury.
"Bleu de Chine" makes a compelling name for a perfume due to its evocative nature. The color blue symbolizes tranquility and depth, qualities that are desirable in a fragrance meant to captivate and soothe the senses. Additionally, the reference to China adds an element of exotic allure and cultural richness, suggesting a perfume that promises both sophistication and a hint of mystery.
Women of the late 1980s would likely have related to a perfume called "Bleu de Chine" for its association with elegance and cultural sophistication. In a time when fashion and beauty trends were embracing diverse influences, a perfume named after a symbol of Eastern artistry would have appealed to those seeking to express their appreciation for global aesthetics and luxury.
