Pia by Dimitri Ltd., launched in 1977, carries a deeply personal and symbolic name. Created by Piero Dimitri, the celebrated menswear designer and founder of Dimitri of Italy, the fragrance was named after his wife, Maria Pia, in honor of her unwavering support and contributions to his career and the family business. Maria Pia began as an employee at the Dimitri firm in Italy before her marriage to Piero. After prioritizing her family responsibilities, she gradually became an integral part of Dimitri’s fashion empire, eventually managing the Dimitri Boutique in New York and assisting with fabric selection and women’s ready-to-wear production. "Pia" stands as a testament to Maria’s dedication and the pivotal role she played in Dimitri’s success.
The word "Pia" originates from Latin and Italian, meaning "pious," "devout," or "faithful." It is pronounced "PEE-ah" in layman’s terms. The name evokes images of grace, loyalty, and purity, symbolizing a steadfast devotion to family, values, and artistic pursuit. These connotations, combined with the personal tribute to Maria Pia, imbue the fragrance with emotional depth and warmth.
In scent, "Pia" translates to a floral oriental composition that mirrors these qualities. Vibrant jasmine and angelica bring brightness and vitality, while tuberose and Turkish rose lend a sensual and romantic softness. Musk and vetiver add earthy sophistication, anchored by amber’s warm, enveloping embrace. Together, these notes evoke a balance of elegance, sensuality, and devotion, encapsulating Maria Pia’s essence and the intimate story behind the fragrance.
The year 1977 was a dynamic time in fashion, culture, and societal trends. The late 1970s marked the tail end of the free-spirited, bohemian influences of the 1960s and early 1970s, merging with the emergence of disco culture, characterized by glamour, boldness, and a celebration of individuality. Women’s fashion embraced tailored silhouettes, wrap dresses, and luxurious fabrics like silk and velvet, reflecting a confident and empowered aesthetic. Fragrances mirrored these trends, often offering rich, opulent compositions that matched the boldness of the era.
