Launched in 1992, Parfum d'Été by Kenzo embodied a fresh, modern vision of femininity inspired by the vibrancy and lightness of summer — a season that happened to be Kenzo Takada’s personal favorite. The name itself, Parfum d'Été, translates from French to "Summer Perfume" (par-FOOM day-TAY), capturing the very essence of sun-drenched days, blossoming nature, and the carefree warmth that defines the season. French, long associated with luxury and romance, lends the fragrance an air of sophistication and poetic allure. The phrase evokes imagery of sunlit gardens, rolling meadows, and a soft breeze carrying the scent of fresh greenery and blooming flowers — a sensory embodiment of summer’s fleeting beauty.
"Unfolds like a beautiful summer's day. Long and sensuous, intense but tender, vibrant but warm. The fragrant accords of green leaves, sap, rose, peony, jasmine and a rare secret flower rise like blossoms opening themselves to the noon sun."
The early 1990s marked a cultural shift. The excess and opulence of the 1980s were giving way to a more minimalist, nature-inspired aesthetic. The era embraced a newfound appreciation for simplicity and freshness, seen in everything from fashion to interior design — and perfumery followed suit. Designers like Calvin Klein and Donna Karan championed relaxed, streamlined silhouettes, while natural fabrics and earthy color palettes became increasingly popular. This was the rise of “casual chic,” blending comfort with effortless style.
