Breathless by Charbert c1933

Breathless by Charbert, launched in 1933, evokes a sense of thrilling allure and desire. The name itself, "Breathless," suggests a moment of heightened emotion or a passionate encounter that leaves one gasping for air. It conjures images of an intense, almost overpowering experience—whether it be the allure of a forbidden romance or the rush of excitement that comes from an unforgettable moment. In the context of perfume, the word "Breathless" hints at a fragrance that envelops the wearer in an embrace so captivating that it leaves others in awe, struggling to catch their breath. It carries a certain sensuality and daring, capturing the feeling of excitement and anticipation that sweeps over you when you're caught off guard by something or someone irresistible.

The perfume was introduced during the early 1930s, a time marked by a blend of optimism and uncertainty. The world was still recovering from the Great Depression, but the glitz and glamour of the 1920s lingered in the fashion and culture of the early '30s. This was the age of Hollywood’s golden era, where women were still emulating the elegant, sophisticated looks of film stars like Greta Garbo and Marlene Dietrich. Fashion was shifting from the boyish flapper style to more feminine, figure-enhancing silhouettes, while the allure of strong, dramatic beauty—captured in movies, fashion, and fragrance—took center stage. Breathless would have likely appealed to the modern woman of the time, someone who was confident, bold, and unafraid to embrace her sensuality. It would have suited the image of a woman stepping into a world of glamour and sophistication, where sophistication and sensuality were intertwined.

As for its composition, Breathless is classified as a floral oriental woody fragrance, with an intriguing mix of top notes that deliver a citrusy burst, leading into a heart of sweetened orange blossom and spices. The fragrance settles into a powdery, woodsy amber base, which gives it a warm, enveloping quality. While it shares some similarities with Tabu—a more intense, exotic fragrance by Dana—Breathless is lighter, making it more approachable while still retaining that seductive, mysterious essence. The sweet orange blossom, complemented by the soft spice and woody notes, creates an atmosphere of elegance and understated allure, with just a touch of something daring and bold.

Parfums Charbert

Parfums Charbert, Inc., was a New York-based company located at 730 5th Avenue. The firm was established in 1933 by William Gaxton, Charles Einfield, and Herbert Harris, under the name Parfums Charbert. The company's focus was on creating perfumes and cosmetics tailored to the American middle market, offering products that combined accessible luxury with affordability.

The name "Charbert" is believed to have originated as a blend of the names Charles Einfield and Herbert Harris, with "Char" derived from Charles and "Bert" from Herbert. This naming approach highlighted the partnership and personal connection between the founders, which was a common branding strategy during that era.

Charbert's products reflected the growing demand for elegant and fashionable cosmetics that resonated with the aspirations of middle-class American consumers. Positioned as a domestic alternative to European luxury brands, Parfums Charbert played a significant role in the American beauty industry during the mid-20th century.

Amber by Charbert c1936

Amber by Charbert was launched in 1936 and smells absolutely divine. For lovers of vanilla and amber, this one is great.