MW de Messire: launched in 1972 in association with Jean d'Albret/Orlane. In USA in 1973. It was created for the young career orientated, active women who were tired of the more flowery perfumes.
The MW stands for "Modern Woman", however, a blurb in a newspaper article mentioned that "MW" stands for "whatever you want it to be" and that the fragrance was unisex. "The first modern and vigorous fragrance created for women in a line for men."
The MW stands for "Modern Woman", however, a blurb in a newspaper article mentioned that "MW" stands for "whatever you want it to be" and that the fragrance was unisex. "The first modern and vigorous fragrance created for women in a line for men."
