Black Casket by Novaya Zarya: launched in 1947. Chyornyi Larets (Tchernyi Larets) черный гроб
The perfume was created by Vitkovskaya A.P.
Black Casket was imported into the United States by an American company known as The Russian Shop, who imported various Russian fragrances in the 1960s.
The name was said to be changed to "Treasure Chest" by 1961.
Anglo-American News - Volume 28, 1961:
The perfume was created by Vitkovskaya A.P.
Black Casket was imported into the United States by an American company known as The Russian Shop, who imported various Russian fragrances in the 1960s.
The name was said to be changed to "Treasure Chest" by 1961.
Anglo-American News - Volume 28, 1961:
"Russian marketing experts show an acute sense of the problems of product presentation and merchandising in foreign markets. For instance, a big-selling perfume on the Soviet domestic-market, Black Casket, has been renamed Treasure Chest."
