Parfums Renoir was founded in 1939, nestled in Paris’s prestigious 20 rue de la Paix, an address shared by several influential perfume companies. Operating under the larger corporate entity, "Société d'Études et d'Expansion de la Parfumerie de Luxe, Société Anonyme" (SEEPL, SA), Parfums Renoir was one of three notable brands managed by this parent company, alongside Parfums Raucour and Parfums Robert Piguet. In addition to developing its own fragrances, Parfums Renoir also crafted perfumes for other companies, notably collaborating with Robert Piguet, a key player in haute perfumery.
In 1945, Parfums Renoir underwent a rebranding and became Parfums Raucour. However, most of Renoir’s established fragrances continued to be marketed in the United States under the Renoir name, where they were distributed by Mauvel Ltd of New York. This rebranding was part of a strategic pattern within SEEPL, SA, allowing the surviving company to inherit and maintain the fragrance lines, trade dress, and distribution channels of the former company, with only the brand name and packaging adjusting to reflect the new entity.
