You’re the Fire by Yardley: launched in 1973. Yardley claimed that it was the first perfume that works like incense. Like incense it takes heat to release its full flame of fragrance. Heat, like the warmth of skin to light it, ignite it, turn it on.
With tag lines such as these: “The heat of your body releases the scent.” and “Natural body heat releases the all-consuming fire of this bright, scintillating scent.” who couldn’t resist the call of this smoldering-incense infused perfume.
With tag lines such as these: “The heat of your body releases the scent.” and “Natural body heat releases the all-consuming fire of this bright, scintillating scent.” who couldn’t resist the call of this smoldering-incense infused perfume.
