L'Heure Romantique by Corday c1928

"L'Heure Romantique" translates to "The Romantic Hour" in English. The perfume was launched in 1928, a time known for its distinctive blend of sensuality, romance, and intimacy.

In the 1920s, particularly in Western societies, there was a notable shift towards more liberated attitudes regarding love, relationships, and personal expression. The era was characterized by jazz, flappers, and a sense of freedom after the end of World War I. Women's fashion became more daring, and there was a growing emphasis on enjoying life and indulging in pleasures, including romantic ones.

The name "L'Heure Romantique" captures the essence of this period perfectly. It suggests a specific moment in time dedicated to romance and intimacy, evoking images of candlelit dinners, whispered confessions of love, and stolen kisses. During the 1920s, notions of romance were evolving beyond traditional norms, embracing new forms of expression and freedom in relationships.

Blanche Arvoy, the founder of Corday perfumes, likely chose the name "L'Heure Romantique" to tap into the spirit of the times and appeal to women who sought elegance, sensuality, and a touch of allure in their fragrances. The name suggests a perfume designed for a woman who appreciates romance and understands its nuances, someone who values moments of intimacy and wishes to enhance them with a scent that complements the atmosphere.

Women of that era would likely respond positively to such a perfume with a name like "L'Heure Romantique." It would resonate with their desire for sophistication and romance, offering them a way to enhance their allure and create an aura of mystery and sensuality.

The name "L'Heure Romantique" conjures images of moonlit walks, silk dresses, and whispered promises. It evokes feelings of nostalgia for a time when romance was celebrated openly and passionately. In the context of the 1920s, it signifies a departure from Victorian restraint to a more modern, liberated approach to love and relationships.

Overall, "L'Heure Romantique" by Corday not only captures the essence of its time but also embodies the desires and aspirations of women who sought romance and intimacy amidst the changing social landscape of the 1920s.

Femme du Jour by Corday c1926

Femme du Jour by Corday: launched in 1926. The name means "Woman of the Day" in French.

Toujours Toi by Corday c1951

Toujours Toi by Corday: launched in 1951. The name means "Always You" in French and is a flanker to Toujours Moi (Always Me) perfume.

Kai Sang by Corday c1924

Kai Sang by Corday: launched in 1924. The name may mean "To Be Triumphant" in Chinese.

L’Ardente Nuit by Corday c1930

L’Ardente Nuit by Corday: launched in 1930. The name means "The Fiery Night" in French. It was suggested to be worn with "rich fabrics and furs."

Jet by Corday c1924

Jet by Corday: launched in 1924. Originally named "Jet Parfume" from 1924 until around 1929.

Possession by Corday c1937

Possession by Corday: launched in 1937.

Tzigane by Corday c1937

Tzigane by Corday: launched in 1937, also spelled "Zigane". Tzigane means "Gypsy" in French.

Fame by Corday c1946

In the post-war era of the mid-1940s, launching a perfume like "Fame" by Corday would have evoked a poignant mix of sensuality, romance, and intimacy amidst a backdrop of recovery and rebuilding. The end of World War II marked a period of rejuvenation and optimism, where people sought to embrace joy and pleasure after years of hardship and sacrifice. The name "Fame" itself carries connotations of glamour, allure, and the allure of the spotlight.

During this time, Hollywood was at its peak, with stars like Ingrid Bergman, Rita Hayworth, and Humphrey Bogart captivating audiences worldwide. Actresses and actors were not just entertainers but symbols of style and sophistication, embodying a sense of elegance and allure. The stage and radio also played significant roles in shaping cultural norms and defining societal expectations of beauty and allure.

Choosing the name "Fame" for a perfume would have been highly appropriate in this context. It speaks to the desire for recognition, admiration, and the aspiration to be remembered or celebrated. Blanche Arvoy, the creator, likely chose this name to evoke the essence of celebrity and allure, aiming to empower women with a fragrance that encapsulates glamour and sophistication.

Toujours Moi by Corday c1923

Toujours Moi by Corday: launched in 1923 in France, in USA by 1924. Toujours Moi (Always Me) started life as the favored incense used in the Notre Dame cathedral of France. Hundreds of years later in 1923, the great House of Corday translated that incense into a classic perfume which would be known as their signature fragrance.