Launched in 1952, Side Glance by Parfums Anjou was a fragrance that captured the spirit of the early 1950s—a time when elegance, sophistication, and femininity were at their peak. The name Side Glance evokes a sense of mystery, allure, and subtlety, painting a picture of a woman who is both captivating and elusive, someone who draws attention without fully revealing herself. The term "side glance" refers to the subtle, almost secretive look that someone gives when they want to convey an emotion or thought without direct confrontation. It suggests a fleeting moment of intrigue, a glance that sparks curiosity, but doesn’t fully expose the inner depths of the person. This sense of controlled seduction and quiet confidence was perfectly aligned with the societal and fashion trends of the time, making Side Glance an intriguing choice for a fragrance name.
The 1950s was a decade marked by a return to femininity after the hardships of World War II. Following the austerity of wartime, the fashion world experienced a resurgence of glamour and opulence, thanks largely to designers like Christian Dior and his iconic "New Look." Women’s fashion became synonymous with curvaceous silhouettes, full skirts, narrow waists, and a focus on romantic, elegant dressing. This period saw the rise of femininity as a symbol of power and grace, and Side Glance fits seamlessly into this atmosphere. The fragrance was likely intended for women who were self-assured, poised, and effortlessly chic—those who knew the power of a sideways glance to stir curiosity and attraction without saying a word.
The 1950s also ushered in an era of glamour and escapism in film, with actresses like Grace Kelly, Audrey Hepburn, and Marilyn Monroe becoming iconic figures who epitomized both beauty and sophistication. The name Side Glance evokes the mystery and allure these actresses exuded—quiet yet unmistakable confidence that could captivate an entire room without being overly assertive. The idea of a "side glance" calls to mind these glamorous women, who were admired not just for their beauty but for their ability to convey emotions and thoughts with a simple look. Side Glance by Parfums Anjou was thus perfectly poised to become a fragrance that captured this essence of refined allure.
