Ocean Dream by Giorgio Beverly Hills, launched in 1996, emerged from a collaborative effort involving Designer Parfums and Proctor & Gamble. This partnership aimed to bring forth a fragrance that would resonate deeply with the essence of southern California, capturing the essence of the region’s iconic beach culture. Crafted by the renowned perfumer Alberto Morillas, Ocean Dream was designed to evoke the serene and invigorating qualities of the ocean, reflecting the omnipresence of the beach in the southern California lifestyle.
Alberto Morillas, known for his ability to create complex and evocative scents, infused Ocean Dream with a fragrance profile that celebrates the coastal allure of the region. The scent was meticulously crafted to encapsulate the fresh, aquatic environment of the beach, blending notes that evoke the feeling of a gentle sea breeze and the beauty of oceanic landscapes. By incorporating elements that resonate with the southern California consciousness, Morillas created a fragrance that was not only a tribute to the physical beauty of the coast but also a sensory representation of the lifestyle and spirit associated with it.
The release of Ocean Dream was more than just the introduction of a new fragrance; it was a celebration of the southern California lifestyle, where the beach is not just a physical place but a cultural touchstone. The fragrance's composition, with its fresh, aquatic, and floral notes, was intended to transport the wearer to the serene and rejuvenating environment of the ocean, capturing the essence of coastal living. This innovative approach to fragrance design, blending artistic creativity with regional inspiration, helped Ocean Dream stand out in the crowded fragrance market, offering a sensory escape to the tranquil beauty of the beach.
The collaboration between Designer Parfums, Proctor & Gamble, and Alberto Morillas was instrumental in bringing Ocean Dream to life, blending expertise in fragrance creation with a deep understanding of the cultural significance of southern California’s beach scene. The result was a fragrance that not only pleased the senses but also resonated with the lifestyle and values of its intended audience, solidifying Ocean Dream as a memorable and evocative addition to the world of perfumery.