Solis Le Clairac, a distinguished perfume house based in Paris, France, began an exclusive export partnership with the renowned El Encanto store in Havana, Cuba, around 1932. This collaboration marked a significant moment in both Solis Le Clairac’s history and the retail landscape of Havana. The El Encanto store, known for its upscale offerings, became the sole outlet for Solis Le Clairac’s perfumes outside of France, establishing a unique and prestigious presence in the Cuban market.
Solis Le Clairac’s choice to align with El Encanto was not merely a business transaction but a strategic move that reflected a deep connection between the two entities. It was rumored that Solis Le Clairac also owned the El Encanto store, a claim that, if true, would underscore a remarkable synergy between the Parisian perfumery and the Havana establishment. This ownership would have facilitated a seamless integration of Solis Le Clairac's exclusive fragrances into the store’s luxurious inventory, enhancing the brand's visibility and appeal among Havana’s elite clientele.
