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Welcome to my unique perfume blog! Here, you'll find detailed, encyclopedic entries about perfumes and companies, complete with facts and photos for easy research. This site is not affiliated with any perfume companies; it's a reference source for collectors and enthusiasts who cherish classic fragrances. My goal is to highlight beloved, discontinued classics and show current brand owners the demand for their revival. Your input is invaluable! Please share why you liked a fragrance, describe its scent, the time period you wore it, any memorable occasions, or what it reminded you of. Did a relative wear it, or did you like the bottle design? Your stories might catch the attention of brand representatives. I regularly update posts with new information and corrections. Your contributions help keep my entries accurate and comprehensive. Please comment and share any additional information you have. Together, we can keep the legacy of classic perfumes alive!
Showing posts with label Tre-Jur. Show all posts
Showing posts with label Tre-Jur. Show all posts

Tuesday, March 25, 2014

The House of Tre-Jur & Varva Perfumes

This guide is an extension of new information on the original guide I wrote on ebay for the House of Tre-Jur.

Established in 1924 by Albert Mosheim at 19 West 18th Street, New York, . The company also sold toiletries and cosmetics and opened a branch in Hamburg, Germany. Tre-Jur was affiliated to Varva and they shared a perfume in common, Suivez-Moi. Tre-Jur is spelled as the phonetic equivalent of "treasure". Tre-Jur eventually became a division of United Toilet Goods Co. of New York City and a division of Fifth Avenue, NY. In 1963, the House of Tre-Jur was bought out by Maradel Products, Inc. (now known as Del Laboratories.)



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