Dante Cologne & Aftershave c1965

Dante Gentleman’s Cologne was a widely favored men’s fragrance throughout the 1960s and well into the 1970s, remembered for its fresh, clean scent and masculine appeal. Produced by Dante NY Distributors—a division of the Shields company—the cologne was part of a broader line of Dante-branded toiletries designed to provide the modern man with a complete grooming experience. Launched in 1965, the original Dante fragrance served as the foundation for the entire collection, which quickly gained popularity across various age groups.

The Dante line was more than just cologne; it represented a lifestyle approach to men’s grooming during an era when personal care products for men were expanding in both variety and appeal. Shields/Dante curated an assortment of items that included aftershave, hair tonics, deodorants, and colognes, all bearing the signature Dante scent. The brand extended even further by offering accessories such as cuff links, tie bars, tie tacs, hot brushes, and wallets—items that enhanced a man’s daily routine and personal style.