Ivoire de Balmain: launched in 1979. Created by Michel Hy and Francis Camail of Florasynth. Pierre Balmain stated that he was inspired by his lifelong "desire to create elegance and beauty for women." First distributed by Revlon in the United States. In 1985, Balmain Perfumes was acquired from Revlon by Cobepa, the Belgian subsidiary of Paribas. Jacques Bergerac (the brother of Michel, the ex-number one of Revlon) remains the CEO.
