Rock n Roll by Parfums Marquay, launched in 1956, emerged as a bold statement of youthful exuberance and freedom. The term “Coup de Feu,” which translates to “a stroke of fire” in French, was used in the USA for this fragrance, suggesting a spark of passion and intensity that resonated with the zeitgeist of the era. The choice of the name “Rock n Roll” reflects not only the burgeoning musical genre that was transforming culture but also a sense of rebellion and vitality associated with youth. Pronounced as it appears—/rÉ’k/ and /n/ /roÊŠl/—the term itself originated from African American slang in the 1950s, initially referring to the act of dancing, but it soon evolved into a euphemism for sexual intimacy, encapsulating the thrill and liberation of the era. The phrase conjures images of vibrant music scenes, lively dances, and a spirited rebellion against convention, making it an ideal choice for a fragrance that aimed to capture the essence of youthful energy.
Women of the 1950s, navigating a societal shift towards greater independence and self-expression, would have likely resonated with a perfume named "Rock n Roll." This fragrance symbolized not only the joy and vitality of youth but also a new, liberated attitude towards femininity. It was more than just a scent; it was an embodiment of a lifestyle characterized by freedom, creativity, and the daring spirit of the post-war generation. The name “Rock n Roll” suggested an adventurous, modern woman unafraid to embrace her desires and individuality.
