The House of Fragrance of St. Georges, established by Charles Richard Rutherford, began as a humble venture rooted in Rutherford's deep-seated passion for the art of perfume making. By 1931, Rutherford was already engrossed in the craft, experimenting with fragrances as a hobby. His fascination with perfume creation, paired with the unique allure of Bermuda's natural bounty, sparked an ambitious idea: to craft perfumes that celebrated both local ingredients and global aromatic treasures.
Set against the backdrop of Bermuda's lush landscapes and vibrant botanical diversity, Rutherford envisioned a perfume house that would capture the essence of the island. The House of Fragrance sought to blend Bermuda's native flora—such as the fragrant cedarwood and the tropical blooms like hibiscus—with exotic ingredients sourced from around the world. This innovative approach aimed to create a distinct olfactory identity that highlighted Bermuda's natural beauty while embracing the richness of international fragrance traditions.
