J. Suzanne Talbot, a distinguished French milliner, established her shop at the prestigious address of 14 rue Royale in Paris. Renowned for her couture creations during the late Victorian era, Talbot’s designs, including her elegant clothing and hats, captured the essence of Parisian fashion. Her boutique became a destination for those seeking sophisticated and refined styles, epitomizing the haute couture of the time.
As fashion evolved, so did Talbot's brand. Like many designers of her era, she ventured into the world of perfumery, introducing her first fragrances around 1924. Embracing the personal touch that defined her fashion line, Talbot named her initial trio of perfumes "J," "S," and "T," each representing a letter from her own name. This clever branding strategy not only reflected her identity but also underscored the intimate connection between her fashion and fragrance offerings.
By 1932, the business was operating under the name Société Claire Palisseau et Juliette Levy, still trading as J. Suzanne Talbot. This transition marked a new chapter in the brand’s history, though it continued to honor Talbot's legacy of elegance and style.
Notably, Talbot’s influence extended beyond her own creations. Two of the most famous milliners of the 20th century, Lilly Daché and Jeanne Lanvin, began their careers as seamstresses in Talbot’s atelier during the late 1890s and early 1900s. Their time with Talbot undoubtedly shaped their future success, as they absorbed the refined techniques and creative vision that characterized Talbot’s work.
