Giorgio by Giorgio Beverly Hills c1981

Giorgio was launched in 1981. Created by perfumer Jean-Pierre Subrenat.

Red by Giorgio Beverly Hills c1989

Launched in 1989, Red by Giorgio Beverly Hills emerged during a dynamic period in the fragrance industry characterized by bold and vibrant trends. The late 1980s and early 1990s were marked by a resurgence of opulence and luxury, with a growing fascination for fragrances that were both assertive and evocative. This era saw an emphasis on dramatic and impactful scent profiles, mirroring the vibrant aesthetics and larger-than-life attitudes of the time.

The choice of the name "Red" for this fragrance was a deliberate and striking decision. Red, as a color, is universally associated with strong emotions and vivid imagery. It evokes a sense of passion, power, and boldness. In the context of perfume, red often symbolizes a fragrance that is intense and captivating, designed to leave a lasting impression. The color red is also linked to concepts of sensuality and confidence, making it an ideal choice for a fragrance intended to stand out and command attention.

Bob Aliano, the perfumer behind Red, crafted a scent that matched these connotations. The fragrance was designed to be both vibrant and sophisticated, reflecting the energetic and luxurious spirit of the late 1980s. The use of red in the branding and packaging of the perfume accentuated its bold and dynamic character, appealing to those who wanted to express their individuality and assertiveness through their choice of scent. The imagery and emotions evoked by "Red" align perfectly with the luxurious and confident atmosphere that Giorgio Beverly Hills sought to convey, making Red a memorable and impactful addition to the fragrance market.

Ocean Dream by Giorgio Beverly Hills c1996

Ocean Dream by Giorgio Beverly Hills, launched in 1996, emerged from a collaborative effort involving Designer Parfums and Proctor & Gamble. This partnership aimed to bring forth a fragrance that would resonate deeply with the essence of southern California, capturing the essence of the region’s iconic beach culture. Crafted by the renowned perfumer Alberto Morillas, Ocean Dream was designed to evoke the serene and invigorating qualities of the ocean, reflecting the omnipresence of the beach in the southern California lifestyle.

Alberto Morillas, known for his ability to create complex and evocative scents, infused Ocean Dream with a fragrance profile that celebrates the coastal allure of the region. The scent was meticulously crafted to encapsulate the fresh, aquatic environment of the beach, blending notes that evoke the feeling of a gentle sea breeze and the beauty of oceanic landscapes. By incorporating elements that resonate with the southern California consciousness, Morillas created a fragrance that was not only a tribute to the physical beauty of the coast but also a sensory representation of the lifestyle and spirit associated with it.

The release of Ocean Dream was more than just the introduction of a new fragrance; it was a celebration of the southern California lifestyle, where the beach is not just a physical place but a cultural touchstone. The fragrance's composition, with its fresh, aquatic, and floral notes, was intended to transport the wearer to the serene and rejuvenating environment of the ocean, capturing the essence of coastal living. This innovative approach to fragrance design, blending artistic creativity with regional inspiration, helped Ocean Dream stand out in the crowded fragrance market, offering a sensory escape to the tranquil beauty of the beach.

The collaboration between Designer Parfums, Proctor & Gamble, and Alberto Morillas was instrumental in bringing Ocean Dream to life, blending expertise in fragrance creation with a deep understanding of the cultural significance of southern California’s beach scene. The result was a fragrance that not only pleased the senses but also resonated with the lifestyle and values of its intended audience, solidifying Ocean Dream as a memorable and evocative addition to the world of perfumery.

Wings by Giorgio Beverly Hills c1992

Launched in November 1992, Wings by Giorgio Beverly Hills emerged during a time of significant transition in the fragrance industry and broader cultural landscape. The early 1990s were marked by a burgeoning interest in more complex, layered fragrances that moved beyond the simplistic, heavily floral compositions of the previous decade. This period saw a shift towards fragrances that combined diverse notes to create sophisticated, multifaceted scents, reflecting the era's inclination towards both innovation and elegance. In this context, Wings embodied a modern vision of luxury, aligning with the contemporary preference for rich, intricate olfactory experiences.

The choice of the name "Wings" was both evocative and strategic. The name suggests a sense of freedom, lightness, and transcendence—emotions that align well with the fragrance’s airy and sophisticated composition. Imagery associated with "Wings" conjures thoughts of soaring through open skies, the sensation of liberation, and the elegance of flight. It evokes a feeling of elevation and boundless possibility, appealing to the aspirational and dynamic spirit of the early 1990s.

The fragrance itself, created by Jean-Claude Delville, is designed to capture these feelings through its intricate blend of top, middle, and base notes. The concept of "Wings" reflects not only the physical sensation of being lifted and carried away but also the emotional upliftment that a beautifully crafted scent can provide. This name encapsulates the perfume’s ability to transport the wearer to a place of grace and sophistication, mirroring the sentiments of aspiration and renewal prevalent during that era.