Les Parfums de Peyronnet, also known as Parfumerie Peyronnet of Paris, was a distinguished perfumery subtitled "Ã la haie fleuri" (meaning "at the blooming hedge"). The business was also referred to as Parfumerie Peyronnet-Talence and Parfums Peyronnet-Talence in various forms of communication, including a letterhead and a catalog from 1919, indicating the broad recognition of its name and offerings.
Founded in 1897 by Auguste F. Peyronnet at 110 Chemin de Pessac, the perfumery originally began as a small venture in Talence, a suburb of Bordeaux, France. Over the years, the company grew in prominence, producing a variety of fragrant and cosmetic products. Auguste's legacy was later continued by his son, Jean Peyronnet, ensuring that the family business remained under the stewardship of its founders and expanded its reach in the French perfume industry.
Les Parfums de Peyronnet produced a wide range of products beyond perfumes, showcasing the versatility of the brand. In addition to perfumes and eaux de cologne, the company manufactured a variety of personal care items including toothpaste, brilliantines (hair grooming products), mouthwash, and hair lotions. These offerings positioned the company as a comprehensive producer of beauty and hygiene products during a time when grooming was becoming an integral part of daily life.
One of their notable trademarks was Princia, a line that likely became synonymous with their brand, along with their signature Eau de Cologne, which exemplified the timeless French tradition of fine cologne crafting. With its varied and well-rounded product lines, Parfumerie Peyronnet made a significant contribution to the development of French perfumery and cosmetics, remaining a staple in personal care throughout its operational years.
