Graffiti by Roberto Capucci, launched in 1963, captures a vibrant spirit, reflecting the dynamic nature of contemporary art and fashion. The name “Graffiti,” derived from the Italian word for "scratched" or "scribbled," evokes the raw creativity and expressive freedom of urban street art. Pronounced as "grah-FEE-tee," the term conjures vivid images of colorful murals splashed across city walls, often representing rebellion, cultural commentary, and a youthful exuberance. This bold imagery resonates with a sense of liberation and artistry, appealing to women in the 1960s who were increasingly embracing their individuality and seeking to express themselves in fresh, daring ways.
In an era marked by significant social and cultural upheaval, women were beginning to break free from traditional constraints and assert their identities. The name "Graffiti" encapsulates this spirit of rebellion and self-expression, aligning perfectly with the burgeoning youth culture and the rise of the feminist movement. Women of the time may have related to a perfume named "Graffiti" as a declaration of their autonomy—a scent that was as fearless and unique as they were. It symbolized a departure from convention, embracing a world where individuality was celebrated, and personal expression was paramount.
The fragrance itself, created by the talented perfumers at Roure, is classified as a chypre fragrance for women, characterized by its complex blend of notes that evoke the warmth and ardor of Italy. Described as "airy, green, and fresh," Graffiti opens with a burst of invigorating greenery, reminiscent of a sun-drenched garden. The inclusion of thyme hints at the herbaceous charm of the Mediterranean landscape, while jasmine and rose weave a floral tapestry that adds a touch of romance and elegance. Hyacinth and ylang-ylang introduce playful and exotic nuances, inviting the wearer into a lush, fragrant world.
As the fragrance develops, the heart reveals its complexity—a captivating interplay of moss and warm woods that anchors the scent in a rich, earthy embrace. The depth of amber lends a warm glow to the composition, creating an inviting and sensual aura. This combination of freshness and warmth reflects the duality of urban life in the 1960s, where the vibrancy of city streets met the natural beauty of the Italian landscape.
