Introduced in 1950, Act IV by Fabergé was a fragrance designed to capture the drama, elegance, and glamour of its time. The name Act IV evokes a theatrical or cinematic reference, suggesting the fourth act of a grand production, where the story reaches its climax—full of mystery, romance, and resolution. In a broader sense, Act IV could symbolize a woman stepping into a new chapter of her life, embodying sophistication, allure, and confidence. The name itself carries a sense of intrigue and refinement, drawing parallels to the golden age of Hollywood, where every woman aspired to have her own dramatic and enchanting presence, much like the leading ladies of the silver screen.
The 1950s was a period of post-war recovery and prosperity, often referred to as the Golden Age of elegance and femininity. The war had ended, and women were embracing a return to luxury, grace, and traditional femininity. Christian Dior’s "New Look", introduced in 1947, still dominated fashion—featuring nipped waists, full skirts, and an emphasis on an ultra-feminine silhouette. Society encouraged women to embrace their roles as elegant homemakers and sophisticated socialites, and perfume became an essential finishing touch to their polished appearance. The beauty industry flourished, with women investing in high-end cosmetics, fragrances, and Hollywood-inspired glamour.
