Norell by Norell, launched in 1968 in collaboration with Revlon, was not merely a fragrance; it embodied the iconic designer Norman Norell's vision of American elegance and sophistication. Norman Norell, a titan in American fashion, was known for his meticulous attention to detail and commitment to timeless, refined styles. The choice to name the perfume "Norell" was a strategic one, reinforcing his brand's identity with simplicity and boldness. Pronounced "Nor-ELL," the name resonates with elegance and sophistication, evoking images of chic, well-dressed women in luxurious surroundings. For women in the late 1960s, a perfume labeled "Norell" carried the allure of wearing an American couture designer's creation, suggesting a lifestyle of polished glamour that mirrored Norell's fashion aesthetic.
The scent of Norell captures that same essence, crafted by renowned perfumer Josephine Catapano. This fragrance was a departure from the heavy, heady scents of previous decades, introducing a fresh, green floral profile that felt bold and modern. The fragrance opens with a burst of green, leafy notes—clean, crisp, and invigorating—an immediate breath of fresh air. In the heart, a bouquet of Bulgarian rose, jasmine absolute, and hyacinth adds a layered floral complexity, with touches of carnation spice lending depth and character. The scent settles into a warm, woody base where notes of sandalwood, oakmoss, amber, and musk create a lasting and sophisticated finish. The fragrance, as described by Norell, was designed to have a "kick," echoing the fresh, dynamic spirit of the era.
