Eau de Rochas by Rochas c1970

Eau de Rochas by Rochas: launched in 1970. Nicolas Mamounas.

La Rose by Rochas c1949

In 1949, the launch of "La Rose" by Rochas occurred amidst a post-war period marked by a resurgence of optimism and elegance. Marcel Rochas, the founder, likely chose the name "La Rose" for its timeless and universally beloved connotations. "La Rose," translating to "The Rose" in English, is a name steeped in symbolic richness. Roses have long been revered in perfumery for their delicate yet powerful fragrance, evoking notions of romance, femininity, and natural beauty. This flower's association with perfumery stretches back centuries, celebrated for its complex scent profile that ranges from fresh and dewy to richly floral and intoxicating.

The name "La Rose" would resonate deeply with individuals appreciative of classic elegance and refined tastes. For them, encountering this perfume would evoke images of lush rose gardens in bloom, enveloping them in a sensory experience reminiscent of springtime and passionate romance. The word itself conjures feelings of tenderness, sophistication, and a timeless allure, appealing to those who value tradition and grace.

Byzance by Rochas c1987

Byzance by Rochas was launched in 1987, a decade marked by bold fashion statements, opulence, and a nostalgic resurgence of historical and cultural motifs in design and art. This period saw the world recovering from the economic upheavals of the 1970s, with a renewed interest in luxury and excess that characterized the 1980s. In this context, Parfums Rochas chose the name "Byzance" for its perfume, a name that evokes the grandeur and mystique of the Byzantine Empire, known for its rich cultural heritage and luxurious artistry.

The French word "Byzance" translates to "Byzantium" in English, referring to the ancient city that later became Constantinople and is now Istanbul. By choosing this name, Rochas intended to evoke the opulence, sophistication, and exotic allure of the Byzantine Empire. The Byzantine mosaics of Ravenna, renowned for their intricate beauty and shimmering golden hues, served as a direct inspiration for the fragrance. These mosaics, with their depth and complexity, symbolize a world of luxury and grandeur, qualities that the perfume sought to encapsulate.

Byzantium and perfumery share a commonality in their dedication to craftsmanship, luxury, and sensory indulgence. Just as the Byzantine Empire was known for its detailed and lavish art, so too is the world of perfumery dedicated to the creation of intricate and sumptuous scents. The name "Byzance" is therefore appropriate for a perfume as it suggests an experience that is both rich and complex, inviting the wearer to indulge in a sensory journey reminiscent of the empire's splendor.

A woman who would have related to a fragrance called "Byzance" in 1987 is one who appreciates history, luxury, and artistry. She is likely sophisticated, confident, and drawn to the exotic and the opulent. This woman might see herself as a modern-day empress, commanding attention and admiration through her elegance and poise. The fragrance would resonate with her as a symbol of her own inner strength and beauty, much like the empresses of Byzantium.

Macassar by Rochas c1980

In 1980, when Parfums Rochas launched the fragrance "Macassar," the world was at a cultural crossroads. The 1980s marked an era of boldness and opulence, with a burgeoning interest in power dressing, luxury, and the emergence of men's grooming as a prominent trend. This was a time when masculinity was often portrayed through assertiveness, confidence, and a distinct sense of style.

The choice of the name "Macassar" for a men's fragrance by Parfums Rochas holds cultural and historical significance. "Macassar" refers to Macassar oil, a hair grooming product popular in the late 19th and early 20th centuries. The word "Macassar" itself originates from the Makassar language, spoken in South Sulawesi, Indonesia. In English, it refers to an aromatic oil used by men to groom and style their hair, often associated with sophistication and grooming rituals of the past.

Macassar wood, from which the oil was derived, is known for its rich, dark color and pleasant fragrance. In perfumery, the term "Macassar" evokes images of elegance, refinement, and tradition. The scent is often warm, woody, and aromatic, making it a fitting inspiration for a men's fragrance aimed at those who appreciate classic grooming and timeless elegance.

For the man who would have related to a fragrance named "Macassar" in 1980, it would likely appeal to someone who values tradition, sophistication, and a sense of history. They might see it as a way to enhance their grooming routine with a touch of nostalgia for classic masculine elegance. The fragrance itself, created by Nicolas Mamounas in collaboration with Roger Pellegrino of Firmenich, would have been crafted to embody these qualities—perhaps featuring notes that are woody, aromatic, and subtly complex.

Lumiere by Rochas c1984

Lumière by Parfums Rochas, introduced in 1984, emerged during a period marked by a resurgence of interest in elegance and sophistication in fragrance. This era was characterized by a blend of nostalgia for classic perfumery and a modern approach to scent composition, reflecting a desire for refined femininity.

The choice of the name "Lumière" for this perfume is deeply symbolic. In French, "Lumière" translates to "light" in English. Parfums Rochas likely selected this name to evoke imagery of radiant luminosity and the uplifting quality of light. It suggests an aura of brightness and warmth, aligning perfectly with the fragrance's intention to capture the essence of light through its composition.

Alexandria, Egypt, holds a significant association with perfumery due to its historical role as a center of trade and culture in the ancient world. It was renowned for its botanical gardens and the cultivation of aromatic plants, which were used in perfumery and herbal medicine. The perfumer's recollection of flowers in his home in Alexandria thus draws on this rich tradition, infusing Lumière with a sense of exoticism and sophistication inspired by the city's botanical wealth.

Moustache by Rochas c1948

"Moustache" by Rochas, launched in 1948, emerged during a period when post-World War II masculinity was undergoing a redefinition. Marcel Rochas, the visionary behind the fragrance, drew inspiration for its name from a historical and artistic reference—the luxurious whiskers depicted in Anthony Van Dyck’s portrait of Charles I of England. During this time, a moustache symbolized more than just a facial feature; it represented refinement, authority, and a sense of cultivated masculinity.

The choice of "Moustache" as the name for this men's fragrance was deliberate and evocative. It tapped into the cultural nostalgia for traditional ideals of gentlemanly conduct and appearance, embodying a time when grooming and personal style were paramount for men of distinction. The name suggested a fragrance tailored for a sophisticated man who appreciates classic elegance and possesses a discerning taste in both personal grooming and lifestyle choices.

For the man who related to a fragrance called "Moustache," it would likely resonate with someone who values tradition, refinement, and a sense of history. This fragrance would appeal to those who see their moustache not just as a facial feature but as a statement of their identity—a signifier of confidence and masculinity. They would respond to "Moustache" with appreciation for its blend of essences—wood, moss, and rare fruits—that exuded a discreet yet distinctive aura of sophistication.

Madame Rochas by Rochas c1960

Madame Rochas by Rochas: launched in 1960. Created by Guy Robert.

Mystere de Rochas c1978

Mystere de Rochas: launched in 1978. Created by Nicolas Mamounas of IFF who used nearly 200 ingredients to complete the formula.

Mouche by Rochas c1947

In 1947, the world was emerging from the shadows of World War II, and there was a palpable sense of renewal and glamour in the air. Marcel Rochas, a visionary in the world of fashion and fragrance, chose this moment to introduce his latest olfactory creation, "Mouche," at the height of post-war optimism and sophistication. This was a time when fashion and luxury were making a triumphant return, and Rochas aimed to capture this spirit with a perfume that exuded elegance and allure.

The name "Mouche" was a deliberate choice by Marcel Rochas, rich with symbolism and historical references. In French, "Mouche" translates to "fly" in English. Historically, "mouches" were small, black velvet beauty spots or patches worn by French courtiers in the 18th century. These patches were not only fashionable but also carried subtle meanings depending on their placement. They could signify coquetry, political allegiances, or even mourning.

Rochas, known for his meticulous attention to detail and sense of history, found inspiration in these historical nuances. Naming the perfume after his cat, Mouche, was a playful nod to both the French word's meaning and the historical use of the beauty patches. Just as these patches added a touch of sophistication and allure to the wearer's face, Rochas envisioned his perfume doing the same for its wearer's aura.

The association of roses with perfumery dates back centuries, rooted in their delicate fragrance and symbolic meanings. Roses are often considered the epitome of romance and femininity, making them a beloved and timeless ingredient in perfumes. Their essence can evoke feelings of love, beauty, and elegance, enhancing the overall allure of a fragrance like "Mouche."

Those who would have related to a perfume called "Mouche" in 1947 were likely individuals who appreciated luxury, sophistication, and a touch of historical charm. The name itself evokes images of elegance and refinement, reminiscent of a bygone era of courtly grace and glamour. For wearers, "Mouche" would have been more than just a perfume; it would have been a statement of style and sophistication, enhancing their allure and leaving a lasting impression.

Femme by Rochas c1943

After the Second World War, a new perfume was on the horizon. At the request of Marcel Rochas, Edmond Roudnitska created the perfume Femme. The perfume was inspired by Rochas's young wife. Legend has it that he gave it to her as his wedding present. “This extraordinary perfume", says Hélène Rochas, "was the most beautiful wedding gift I could dream of."

Marcel Rochas

Marcel Rochas was born in Paris, France in 1902. He opened his house in 1924. He was encouraged by Jean Cocteau, Christian Berard and Paul Poiret. In 1931, Marcel ROCHAS opened his fashion house to the 12 Matignon avenue. His customers are composed, amongst other things, stars Hollywood such as Carole Lombard, Marlène Dietrich and among others. For the actress Mae West, Marcel Rochas created a black wasp-waisted corset of Chantilly lace.

Mousseline by Marcel Rochas c1946

Mousseline, launched in 1946 by Marcel Rochas and created by the esteemed perfumer Edmond Roudnitska, arrived at a significant historical juncture. The mid-1940s were a time of recovery and transformation in the aftermath of World War II. Society was yearning for renewal and a return to elegance and sophistication. Fashion and fragrance were pivotal in this cultural renaissance, offering a sense of hope and a connection to beauty. Marcel Rochas, a visionary in the fashion world, understood the importance of capturing this sentiment in his creations. His decision to launch Mousseline during this period reflects a desire to encapsulate the essence of refinement and femininity that people were eager to embrace once more.

Marcel Rochas's choice of the name "Mousseline" for his perfume is a nod to both historical and artistic influences. The term "mousseline" refers to a delicate, lightweight fabric often used in fine garments, particularly during the Victorian era. This fabric is known for its sheer quality and gentle, flowing drape, evoking images of ethereal elegance and romanticism. By naming the perfume Mousseline, Rochas cleverly bridged the worlds of fashion and fragrance, reinforcing his status as a master of style and innovation. The name conjures an image of soft, luxurious fabric, hinting at the light, airy nature of the scent itself.

"Mousseline" is a French term for a type of muslin fabric, characterized by its fine, lightweight texture. The word itself derives from "Mosul," a city in present-day Iraq, where the fabric was originally traded. In the context of a perfume, "Mousseline" implies a fragrance that is delicate, transparent, and sophisticated, much like the fabric it is named after. The choice of this name suggests a scent that is subtle yet captivating, appealing to those who appreciate understated elegance and timeless beauty. It evokes a sense of grace and refinement, perfectly aligning with the post-war desire for a return to classicism and subtle luxury.