Monday, January 25, 2016

La Rose by Rochas c1949

 La Rose by Rochas: launched in 1949. Created by Edmond Roudnitska. Reformulated by Mme Thérèse Roudnitska.

Fragrance Composition:

So what does it smell like? It is classified as a floral chypre fragrance for women.
  • Top notes: bergamot, green notes, geranium leaves, lemon, apricot
  • Middle notes: plum, Bulgarian rose, sweet pea, lily of the valley, tea rose
  • Base notes: spices, musk, amber, oakmoss, vanilla, sandalwood

The New Yorker, 1949:
"Rochas' La Rose has a puzzling way of seeming on one skin to be entirely rose and on another to have a trace of sweet pea, lily of the valley, or some other garden flower, with always a hint of greenery."

Harper's Bazaar, 1952:
"A gift of Roses perfume— Caron's delicate “La Fête des Roses”; Marcel Rochas' fresh-blooming “La Rose”; Patou's “Joy”—roses star-crossed with jasmine; Renoir's rich rose-noted “Futur."

Jet, 1952:
"One of the most sought after lines of French perfume in the world is now available to Americans. It is Marcel Rochas' distinctive assortment of Parisian "bouquets," each of which has wide appeal. "Femme," is the heaviest of the perfumes, and "Mousseline", a blend of jasmine, lavender and mimosa, the lightest. A more sensual perfume is "Mouche", suggestive of mosses, leaves, roots, and grasses. An exquisite fragrance called "La Rose" is described as "all rose." A perfume for men, called "Moustache," has a scent of the outdoors, -clean, crisp, windswept. These perfumes come in special gift packages designed by Rochas. Each package contains three one-quarter ounce bottles. Price: $22.50."

Realities, 1955:
"We recommend Lanvin's Arpege, Dior's Diorama and Rochas' Femme for all purposes. The French like Rochas' La Rose for aunts and Piguet's Bandit for sultry girl friends. Carven and Lanvin put out small sets of three scents for $2 to $3 per set."

House & Garden, 1970:
"La Rose, tender and true, by Marcel Rochas ($10 for one quarter of an ounce)."


Fate of the Fragrance:

Discontinued by 1973.

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