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Vintage Perfumes For Sale

Monday, January 25, 2016

La Rose by Rochas c1949

 La Rose by Rochas: launched in 1949. Created by Edmond Roudnitska. Reformulated by Mme Thérèse Roudnitska.

The fragrance was available in Parfum (Extrait), Eau de Cologne and an Eau de Toilette cleverly called Eau de Jeunesse "Water of Youth".



Fragrance Composition:


So what does it smell like? It is classified as a floral chypre fragrance for women.
  • Top notes: bergamot, green notes, geranium leaves, lemon, apricot
  • Middle notes: plum, Bulgarian rose, sweet pea, lily of the valley, tea rose
  • Base notes: spices, musk, amber, oakmoss, vanilla, sandalwood


The New Yorker, 1949:
"Rochas' La Rose has a puzzling way of seeming on one skin to be entirely rose and on another to have a trace of sweet pea, lily of the valley, or some other garden flower, with always a hint of greenery."

Harper's Bazaar, 1952:
"A gift of Roses perfume— Caron's delicate “La Fête des Roses”; Marcel Rochas' fresh-blooming “La Rose”; Patou's “Joy”—roses star-crossed with jasmine; Renoir's rich rose-noted “Futur."

Jet, 1952:
"One of the most sought after lines of French perfume in the world is now available to Americans. It is Marcel Rochas' distinctive assortment of Parisian "bouquets," each of which has wide appeal. "Femme," is the heaviest of the perfumes, and "Mousseline", a blend of jasmine, lavender and mimosa, the lightest. A more sensual perfume is "Mouche", suggestive of mosses, leaves, roots, and grasses. An exquisite fragrance called "La Rose" is described as "all rose." A perfume for men, called "Moustache," has a scent of the outdoors, -clean, crisp, windswept. These perfumes come in special gift packages designed by Rochas. Each package contains three one-quarter ounce bottles. Price: $22.50."


Realities, 1955:
"We recommend Lanvin's Arpege, Dior's Diorama and Rochas' Femme for all purposes. The French like Rochas' La Rose for aunts and Piguet's Bandit for sultry girl friends. Carven and Lanvin put out small sets of three scents for $2 to $3 per set."
The News Journal, 1960:
"When a man sends a woman Marcel Rochas' La Rose perfume, it can mean one thing "you are the rose of my life."  

House & Garden, 1970:
"La Rose, tender and true, by Marcel Rochas ($10 for one quarter of an ounce)."


Bottles: 

The Parfum, Eau de Cologne and the Eau de Jeunesse were all bottles in the classic Rochas splash bottles. A special opaline glass bottle made for the Parfum, ovoid and flat in shape, was covered entirely with black Chantilly lace. This pretty flacon was housed inside of a little coin purse that one could carry in her own handbag. This bottle retailed for $22.50 in 1950.

The Cologne could also be had in a 1.5 oz spray bottle by 1962.

The Parfum and Eau de Cologne were packaged in boxes covered with the black chantilly lace motif on a pink background. The Eau de Jeunesse has a more simpler background of pink and a fine netted lace motif.

The Cologne came in three sizes and ranged in price: $5, $8, $12.50 in 1949.
The Parfum was available in four sizes, prices ranged from $25, $22.50, $15, and $9 in 1949, by 1950 another size was available for $40.
The Eau de Jeunesse was available in two sizes and retailed for $12.50 and $8 in 1949.






Fate of the Fragrance:


Discontinued by 1973.

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