Launched in 1937, Feerie by Rigaud emerged during a time of profound transition in both the world and the perfume industry. The late 1930s were marked by significant cultural shifts as societies grappled with the aftermath of the Great Depression and faced the impending threat of World War II. In the world of fashion and luxury, there was a growing desire for escapism and a return to glamour, reflecting an emerging trend of sophistication and a longing for beauty amid global uncertainties.
Feerie, the French word for "fairyland" or "enchantment," evokes a sense of magic and wonder. Choosing this name for a perfume was a strategic move by Rigaud to captivate the imagination of women seeking an escape from the harsh realities of the time. The term "Feerie" suggests a whimsical, dreamlike quality, perfectly suited to a fragrance designed to transport its wearer to a realm of elegance and allure.
The name "Feerie Moderne" underscores the perfume's modernity while retaining its enchanting essence. It was intended to appeal to women who were drawn to sophistication and fantasy, reflecting the glamorous side of life that was often portrayed in cinema and high fashion of the period. These women, likely socialites or those with a penchant for luxury, would have been attracted to Feerie for its ability to evoke a sense of magical transformation and sophisticated charm.
