Privilege by Parfums Privilege, launched in 1986, emerged during a time marked by a growing emphasis on luxury and individualism. This era was characterized by a fascination with opulence and exclusivity, reflecting a broader cultural shift towards celebrating personal success and sophisticated tastes. In the mid-1980s, the fragrance industry was embracing bold, distinctive scents that conveyed a sense of grandeur and personal distinction, making Privilege a fitting embodiment of these trends.
The word "privilege" itself evokes images of exclusivity and elite status. It conjures a sense of being part of a select group who are afforded rare and exceptional experiences. In the context of Privilege by Parfums Privilege, the term suggests a perfume that is not just a fragrance but a symbol of high status and refined taste. The press materials highlight this sentiment, portraying the scent as the essence of "glamorous elegance" and "splendor," reserved for those who possess an innate sense of style and sophistication. This portrayal aligns with the perfume's positioning as something extraordinarily special and coveted.
The fragrance is described as being "so rare, so subtly sumptuous, so refinedly elegant" that it is available only in limited quantities, intended for "the fortunate few." This language reinforces the notion of Privilege as an exclusive luxury, designed for those who appreciate the finest things in life. The emotion evoked is one of aspiration and admiration, suggesting that to wear Privilege is to embody a certain elite status and to experience a level of sophistication reserved for a select group. The perfume, thus, not only represents a scent but also a lifestyle and an ideal of exclusivity and refinement.
