Rodin Paris was established in 1946 by Merle Norman (S.A.R.L.), with its flagship location at 9 rue Auber in Paris. This luxury perfume house was founded by J.B. Nethercutt and his aunt, Merle Nethercutt Norman, who were also the visionaries behind Merle Norman Cosmetics. Together, they set out to capture the elegance and allure of French perfumery through the Rodin Paris brand, blending their family’s commitment to quality with the sophistication associated with Parisian fragrance culture.
Merle Norman, a renowned figure in the beauty industry, brought her extensive experience and dedication to beauty products to the forefront of the brand. J.B. Nethercutt, equally passionate about the world of beauty and luxury, contributed his business acumen and creative vision, helping to shape Rodin Paris into a refined fragrance house. Located in the heart of Paris, the brand’s base at rue Auber was ideally situated amidst the bustling perfume and fashion districts, making it a fitting home for Rodin Paris as it catered to an international clientele drawn to the sophistication of French perfumes. Through this collaboration, Merle Norman and J.B. Nethercutt not only expanded their family business into the realm of fine fragrances but also left an indelible mark on the post-war fragrance industry by embracing the artistry and tradition of French perfumery.
