Le Golliwogg by Vigny c1918

Le Golliwogg by Vigny, launched in 1918, carries a name that immediately draws attention. The word "Golliwogg" originates from a character in Florence Kate Upton's children's books, first appearing in The Adventures of Two Dutch Dolls and a Golliwogg (1895). This character was depicted as a Black doll with exaggerated features, initially portrayed as kind-hearted and brave. The name "Golliwogg" itself is English, pronounced "GOL-ee-wog" — the French article "Le" gives it a touch of Parisian elegance. The imagery evoked is complex: to audiences of the time, the Golliwogg represented a playful, adventurous figure, though the character and its visual representation later became associated with harmful racial stereotypes. In 1918, however, the Golliwogg was still largely seen as a whimsical, beloved figure, even appearing on various products and advertisements.

The choice of this name for a perfume reflects the era’s fascination with the exotic and the unconventional. The late 1910s marked the end of World War I, ushering in the Roaring Twenties — a period known for its rebellion against traditional norms, indulgence in luxury, and a thirst for the new and daring. Fashion was transforming rapidly: corsets were abandoned in favor of looser, more comfortable silhouettes inspired by designers like Paul Poiret and Coco Chanel. Women embraced shorter skirts, bolder makeup, and striking accessories. Perfume followed this bold shift, moving away from delicate floral bouquets to more daring, opulent compositions.

In this context, Le Golliwogg’s spicy floral oriental scent, crafted by Jacques Vogel, was both unique and on-trend. With an ambergris base — rich, animalic, and sensual — it spoke to the desire for luxury and exoticism. Ambergris was a rare and costly ingredient, adding warmth and depth. The spicy floral notes suggested vibrancy and confidence, perfectly aligning with the emerging flapper spirit. Other popular scents of the time, like Guerlain’s Mitsouko (1919), also explored chypre and oriental themes, reflecting an overall movement toward more complex, less traditionally feminine perfumes. However, Le Golliwogg stood out by embracing this playful, whimsical persona alongside its bold scent profile.

For women of the era, Le Golliwogg likely embodied a sense of modernity and daring. It wasn’t just a perfume — it was a statement. The name’s association with a mischievous, adventurous character would have appealed to those embracing newfound freedoms — women who were voting for the first time, working outside the home, and dancing in jazz clubs. It conveyed a sense of fun, flirtation, and the unconventional, aligning with the lively, experimental energy of the period.

Interpreting Le Golliwogg in scent terms, one might imagine a fragrance that starts with a playful, spicy burst —cloves, cinnamon, and bergamot — leading into a warm, floral heart (jasmine, rose,and ylang-ylang), before settling into the rich, enveloping base of ambergris, musk, vanilla and benzoin. The perfume would feel opulent yet mischievous, echoing the lively, curious nature the Golliwogg character originally embodied.

Vigny’s choice of the Golliwogg as an inspiration was undoubtedly meant to capture attention. The character was famous, recognizable, and carried a sense of adventurous charm — making it a brilliant marketing move. It’s important to remember that the cultural landscape has shifted significantly since 1918, and the Golliwogg’s legacy has grown more controversial. Still, in the context of its time, the fragrance represented a blend of playfulness, modernity, and luxury — all wrapped up in an amber-rich, spicy floral oriental that invited women to embrace their bold, adventurous sides.

Fragrance Composition:

So what does it smell like? Le Golliwogg by Vigny is classified as a spicy floral oriental fragrance for women with a dominant ambergris base note.  

• Top notes: aldehydes, Calabrian bergamot, Zanzibar clove, Italian neroli, Saigon cinnamon, Russian coriander, aldehydes, Sicilian lemon
• Middle notes: French carnation, Tunisian orange blossom, Tuscan violet, Grasse jasmine, Bulgarian rose, Florentine orris, Alpine lily of the valley, Nossi-Be ylang ylang
• Base notes: Maltese labdanum, Venezuelan tonka bean, Sumatran styrax, Abyssinian civet, Java vetiver, Mexican vanilla, ambergris, Mysore sandalwood, Indonesian patchouli, Tyrolean oakmoss, Tibetan musk, Siamese benzoin

L'Amour de l'art, 1950:

"Golliwogg by Vigny: Strange and irresistible, like the playful negrillon of legend — he leaps, teases, and dances away, leaving behind only the mischievous trace of his chypre perfume on the back of a fur."

Scent Profile:

The first breath of Le Golliwogg is an exhilarating jolt — a clash of brightness and spice that dances on the skin like an impish, mischievous whisper. The sparkling burst of Calabrian bergamot sets the stage, its sun-drenched citrus peel from Italy’s southern coast offering a lively, green-tinged freshness — sweeter and more refined than its harsher counterparts from other regions. It mingles with the honeyed, delicate Italian neroli, distilled from bitter orange blossoms plucked in the coastal groves near Sicily, its sweetness tempered by an intriguing green bitterness.

Suddenly, warmth unfurls. Zanzibar clove, rich and fiery, crackles through the top notes — the island’s famed spice, sun-dried and hand-harvested, delivers a deep, almost peppery heat. This blends seamlessly with Saigon cinnamon from Vietnam, its intensity less sugary than ordinary varieties, offering a warm, woody bite laced with whispers of resin. Russian coriander follows, a sharp, citrus-spiced flicker, earthy yet aromatic, a nod to the exotic lands of the east.

The final flicker of Sicilian lemon pierces through — bright, tart, and effervescent, but softer than its more acidic Mediterranean cousins. Aldehydes hum in the background, shimmering like cold, clean air, lifting the composition with an abstract, effervescent hum — the olfactory equivalent of champagne bubbles bursting against the skin.

As the heart emerges, the fragrance blossoms into a richly woven tapestry of florals, each with its own unique personality. French carnation ignites the core with a spicy, clove-like floral heat — a fiery heart with a hint of pepper. This is softened by the opulent sweetness of Grasse jasmine, cultivated in the perfume capital of France, known for its unparalleled depth and heady, almost narcotic aroma. Bulgarian rose, harvested at dawn in the Valley of Roses, lends a deep, velvety richness — more honeyed and fruity than its lighter Turkish counterpart.

From Tunisia, orange blossom brings a luminous, slightly indolic sweetness, its solar warmth wrapped in honeyed depth, a seductive contrast to the cool powderiness of Florentine orris — a rare root aged for years to release its delicate, violet-like softness. Tuscan violet joins in, adding a whisper of green, damp earthiness, a breath of shaded gardens.

The unexpected grace of Alpine lily of the valley flickers through — delicate and airy, its bell-like sweetness seems to chime in the background. Finally, Nossi-Be ylang ylang, grown on the Madagascar island of Nosy Be, unfurls like liquid gold — rich, banana-creamy, with an almost narcotic, tropical heat that feels both sensual and sun-drenched.

As the dry-down settles, Le Golliwogg reveals its deepest, most decadent secrets. The heart surrenders to a molten warmth — Maltese labdanum emerges first, its leathery, resinous richness dark and honeyed, blending seamlessly into the vanilla-sweet warmth of Venezuelan tonka bean, carrying notes of almond, tobacco, and hay. Sumatran styrax hums beneath, smoky and balsamic, whispering of smoldering embers.

Abyssinian civet adds a daring, animalic growl — musky, feral, and unapologetically sensual. Java vetiver, earthy and smoky, rises from the depths like the scent of rain-soaked roots, grounding the sweetness with its woody, green bitterness. Mexican vanilla, lush and creamy, rounds out the animalic growl, its warmth less sugary than Madagascan varieties, with a complex, bourbon-like depth.

Ambergris — the star of the base — unfurls last. It’s rich, marine, and intoxicating, with a salty, musky warmth that melds seamlessly with the buttery smoothness of Mysore sandalwood, revered for its warm, creamy, almost sacred aroma. Indonesian patchouli joins in, deep and earthy, with a dark, camphorous edge that brings an air of mystery.

Finally, Tyrolean oakmoss — wild and damp from the cool forests of Austria — lays down a green, almost leathery bitterness that ties everything together, wrapping the fragrance in an enigmatic, chypre embrace. Tibetan musk hums softly in the background, clean yet animalic, blending with the warm, resinous sweetness of Siamese benzoin, which leaves a final, lingering trace of vanilla-laced amber.

Le Golliwogg isn’t just a fragrance — it’s a living story, a mischievous dance of light and shadow. Each note emerges, teases, and recedes, leaving behind only the memory of warmth, spice, and forbidden sweetness. A scent that is at once playful and provocative — a perfume that escapes your grasp just when you think you understand it.

Bottles:

The most iconic example of Black Memorabilia in the world of perfumery is undoubtedly Le Golliwogg by Vigny Perfumeries of Paris, which had its heyday in the 1920s. More than just a fragrance, Le Golliwogg became an unforgettable visual statement — a playful yet striking embodiment of the era’s fascination with whimsical, character-driven designs. The bottle’s inspiration and name are rooted in the beloved children’s character created by Florence K. Upton around the turn of the century. Upton, an English author and illustrator, based her books on a widely popular American rag doll, bringing the character to life with bold, endearing illustrations. Vigny embraced this lively figure and reimagined it as the face of their perfume line, capturing the spirit of charm and mischief in a way that resonated with the adventurous, carefree mood of the Roaring Twenties.

Marketed as "the lucky lil' feller," Le Golliwogg was designed to evoke feelings of lighthearted joy and good fortune. The fragrance itself was described as “the perfume of romance,” pairing its playful visual appeal with an enticingly exotic, spicy floral oriental scent. The bold personality of the bottle and the enchanting promise of the perfume made it a sensation — a keepsake as much as a fragrance.

The genius behind the bottle’s design was Michel de Brunhoff, a celebrated creative force of the Art Deco period. Known for his later role as the influential editor of French Vogue, de Brunhoff’s work for Vigny showcased his ability to balance elegance with a sense of whimsy. He brought Le Golliwogg to life with striking figural designs and vibrant, geometric labels that perfectly embodied the Art Deco style — a movement characterized by its bold colors, stylized shapes, and celebration of modernity.

Each bottle of Le Golliwogg stood as a miniature work of art, capturing the playful energy and romantic allure Vigny sought to convey. The jet-black head with its wide, mischievous grin, topped with a bright red bowtie, made the bottle instantly recognizable — a captivating blend of innocence and boldness that fit seamlessly into the exuberant, experimental spirit of the 1920s.

Le Golliwogg wasn’t just a perfume; it was an emblem of its time — a fusion of storytelling, artistry, and fragrance, designed to enchant and endure.

 

In the summer of 1926, The Miami News heralded the arrival of The Golliwogg Family in Miami, presenting Vigny’s beloved fragrance line as more than just perfume — it was a tale wrapped in scent, powder, and exotic allure. The article paints a vivid picture of these charming, whimsical products gracing vanity tables with their captivating designs and storied inspiration.

The Golliwogg, described as a "fierce-looking owner of the totem head," was even reimagined as a Moorish chief of great fame — a nod to the era's fascination with the exotic and the romanticized legends of distant lands. This dramatic reinterpretation added to the line’s mystique, casting the Golliwogg figure not merely as a playful mascot, but as a figure of power and charm, guarding a collection of luxurious, fragrant treasures.

The lineup extended beyond the perfume itself, offering a full range of indulgent products. A silky talcum powder, priced at $1.00, provided a light, fragrant veil for the skin, while face powder at $1.25 promised a flawless, matte complexion — likely housed in a chic, Art Deco-inspired compact bearing the Golliwogg’s mischievous grin.

The Toilet Waters came with distinct options to suit different tastes (and wallets). For $9.25, one could acquire an extravagant version crowned with a plush fur head — an opulent touch evoking both glamour and playfulness. A simpler, plain bottle version, still filled with the same alluring fragrance, was available for $8.50.

The perfume itself, offered in varying sizes and levels of luxury, started at $2.25 for a petite, purse-sized flacon — perfect for on-the-go elegance. For those seeking something more extravagant, a larger bottle, also adorned with the signature fur head, ranged from $4.50 to $7.50 and soared to an impressive $30.00 — a considerable sum in 1926, marking it as a high-end, coveted luxury item.

Each product in the Golliwogg line wasn’t merely a fragrance or powder; it was a piece of a larger story — a fusion of legend, style, and sophisticated Parisian craftsmanship. The playful, yet regal imagery of the "Moorish chief" infused the collection with an air of mystery and boldness, appealing to women who embraced the daring, liberated spirit of the Roaring Twenties. Vigny’s Golliwogg wasn’t just a perfume — it was a symbol of adventurous femininity, romance, and a dash of mischievous charm, packaged in unforgettable style.

 

By 1934, Vigny had firmly established itself as a name synonymous with chic, playful luxury — thanks in no small part to the enduring popularity of its "Golliwogg" perfume. This iconic fragrance, celebrated as "lovely and exclusive" by The Brooklyn Daily Eagle, had become a triumph of Parisian perfumery, winning hearts with both its scent and whimsical presentation. Building on that success, Vigny introduced an intriguing new line of powders and fragrances under the evocative name "Heure Intime" — French for "Intimate Hour."

The article hints at a personal, almost flirtatious comparison between the two lines, with the writer admitting to favoring this "newer aroma" while encouraging readers to judge for themselves. The playful suggestion that "may we both be right!" captures the era’s lighthearted, yet sophisticated approach to personal fragrance. The description frames Vigny's powders and perfumes not just as beauty products but as sensory experiences — ones that "linger like the memory of a melody long after it has gone." This romantic notion reflects the 1930s cultural yearning for escapism and glamour, as everyday women sought small luxuries to brighten a world still recovering from economic hardship.

The Drug and Cosmetic Industry journal further details the expansion of Vigny's product line, showcasing the brand’s keen eye for visual appeal alongside fragrance innovation. The Golliwogg powders maintained their recognizable, striking red and black packaging — a bold, playful color scheme that mirrored the fragrance’s cheeky, adventurous spirit. Meanwhile, "Heure Intime" distinguished itself with blue cartons adorned in silver decorations — an elegant, serene contrast to Golliwogg’s vibrant flair, perhaps hinting at a softer, more introspective scent profile.

The powders were available in "natural" and two classic, sought-after shades of the time: "Rachel No.1" and "Rachel No.2" — tones designed to flatter different complexions with a polished, refined finish. The name "Rachel" for these powders was a nod to a long-standing tradition in French cosmetics, referencing the pale, peachy-beige shades favored by actresses and socialites, inspired by the 19th-century French tragedienne Rachel Félix.

Together, the Golliwogg and Heure Intime lines demonstrated Vigny’s ability to balance playful charm with sophisticated elegance — offering women a choice between the bold, mischievous personality of Golliwogg and the quiet, romantic intimacy promised by Heure Intime. Each product wasn’t merely a cosmetic, but an accessory to one’s persona — a fragrant companion for whatever mood the day (or night) demanded.

 

By 1938, Vigny continued to captivate consumers with its unmistakable flair for whimsical, eye-catching designs. The brand’s iconic "Golliwogg" fragrance, already a household name, maintained its playful charm, now extending its distinct aesthetic into new product packaging. According to Drug and Cosmetic Industry, the "Heure Intime" perfume was now offered in a smaller bottle, a perfect miniature replica of the larger flacon — ensuring that the line’s elegance and sophistication were preserved even in travel-sized form. Meanwhile, the Golliwogg perfume stayed true to its beloved, mischievous character. The globular bottle, topped with its famous “fur head” stopper, was now mirrored in the accompanying box design, creating a cohesive, instantly recognizable presentation that consumers could spot at a glance.

The Perfumery and Essential Oil Record described the continued popularity of Golliwogg, crediting Vigny’s "novel packaging" for helping maintain strong sales even as other luxury coffret sets struggled. The perfume's signature round bottle, crowned with the caricatured “Darkie’s curly head” — a regrettable reflection of the racial stereotypes pervasive at the time — remained an enduring, if controversial, emblem of the brand. Side by side with Golliwogg, Vigny expanded its playful collection with "Chick Chick", a fragrance bottled in a similarly shaped flask but topped with a "golden bird’s head" — blending the whimsical and exotic to spark curiosity.

Vigny's latest creation, "Guili Guili", was a departure from the rounded flacons that defined Golliwogg and Chick Chick. Described as "long and narrow, rather like a stalagmite, of cut glass", the bottle embodied a more modern, sculptural elegance. The name "Guili Guili" itself evokes a sense of flirtation and playfulness — derived from French baby talk, akin to the sound of tickling. This contrast between form and feeling — a sharp, crystalline silhouette housing a lighthearted, playful scent — showcased Vigny’s masterful balance of design and emotional storytelling.

Later that year, Drug and Cosmetic Industry reported a "completely new package" for Golliwogg dusting powder, now redesigned to mirror the smaller introductory perfume packaging. This thoughtful cohesion among Vigny’s product lines ensured that every item — whether a fragrance, powder, or talc — felt like part of the same charming, collectible family. The blend of practicality and visual delight reinforced Vigny’s status as a leader not only in fine fragrance but also in cosmetic presentation — where the package became almost as desirable as the scent within.

Even as styles and social landscapes shifted, Vigny maintained its grip on consumers’ imaginations, wrapping its perfumes and powders in layers of fantasy, elegance, and undeniable curiosity — a testament to the brand’s ingenuity and cultural influence.

 

 

Golliwogg Parfum was priced from $9.00 to $90.00 in the 1940s which was quite expensive for the time.

 

Eau de Cologne leaned even fresher and lighter, a revitalizing splash that was often used more generously — dabbed onto handkerchiefs, necklines, or even mixed into bathwater for an all-over delicate scent. It was a staple for both men and women, providing a crisp, cooling effect on warm days.

One of the more unique offerings was Mélange de Parfum pour le Mouchoir — a special blend designed specifically to scent handkerchiefs. This was a nod to an elegant, bygone tradition where a perfumed handkerchief was a lady’s secret weapon, discreetly dabbing her brow or waving goodbye, leaving a faint, intimate trace of fragrance in her wake. The blend was specially balanced to cling to fabric while still remaining delicate, ensuring the scent endured without overwhelming.

For hair, Vigny introduced a Lotion — a fragranced grooming tonic that not only perfumed but also smoothed and added luster to one’s coiffure. This was an era when perfectly styled hair was essential, and a lightly scented product added an air of refinement. The lotion ensured that a woman’s fragrance enveloped her from head to toe, mingling seamlessly with the rest of her beauty ritual.

The line extended to the body with Dusting Powder — a staple of luxury personal care. Light, silky, and scented to match the parfum, this powder was designed to be puffed onto the skin after a bath, absorbing any moisture while leaving a soft, velvety finish and a gentle veil of fragrance. It was often packaged in a charming, decorative container that looked as lovely on a vanity as the perfume bottles themselves.

Talcum Powder, a lighter, more functional alternative to the dusting powder, served a similar purpose but was especially popular for use in warmer climates or for travel. It soothed the skin while carrying the same delicate fragrance, making it both practical and indulgent.

For an even more versatile, longer-lasting fragrance touch, Vigny also offered Sachet Powder. This finely milled, highly perfumed powder was meant to be tucked into linen drawers, closets, or even evening bags, infusing clothing and personal items with a lingering, luxurious scent. It extended the wearer’s fragrance beyond the body, ensuring their presence was felt — or rather, smelled — even after they had left the room.

Finally, Face Powder completed the collection — a staple of the fashionable woman’s makeup routine. Lightly tinted in shades such as Natural and Rachel No. 1 and No. 2, it provided a flawless, matte finish while carrying a faint trace of the fragrance. Vigny’s face powder wasn’t merely about beauty — it was an experience of scent and style, with the powder housed in decorative, color-coordinated containers that echoed the perfume’s charm and playfulness.

Together, this comprehensive lineup of Vigny products allowed a woman to curate her scent identity, layering fragrance from her hair to her skin, her handkerchief, her wardrobe, and even her environment. It wasn’t merely about smelling beautiful — it was about leaving a lingering, unforgettable impression in the most delightful way.

Bottles:

Vigny’s fragrance line extended far beyond the celebrated Le Golliwogg perfume, offering a complete, immersive sensory experience through an array of products designed to scent not only the skin but also hair, linens, and even the air around the wearer. Each product had a distinct purpose, texture, and style of delivery, reflecting the elegant, layered beauty routines of the era.

The heart of the collection was, of course, the Parfum — the most concentrated and luxurious form of the fragrance. This rich, long-lasting elixir was meant to be dabbed sparingly at the pulse points, where warmth would amplify the scent’s complexity over time. Housed in Vigny’s whimsical, collectible bottles, the parfum was a statement of both sophistication and playfulness — a treasure for any vanity.

Vigny’s Le Golliwogg perfume bottles were designed with unique, striking features that set them apart from other fragrances of the time. The stoppers were made from black glass, molded into an exaggerated face with wide open eyes and a large smiling mouth, all hand-painted with red enamel. At the top of each stopper, Vigny added a distinctive touch — real Siberian seal fur, a luxury detail that added both texture and an air of opulence to the bottle’s design. However, it’s important to note that the fur is often missing on bottles found today, due to the fragility and impermanence of the material.

The rarest and most collectible bottles are the early editions, which were produced without the fur altogether. These bottles were not meant to be devoid of fur; instead, their lack of it was due to practical reasons. The shortage of Siberian seal fur during the First World War made it impossible for manufacturers to obtain the materials required to complete the stoppers. This was a time of severe import restrictions, and the fur, which was a luxury item, became difficult to import as supplies dwindled. Once the war ended and global trade resumed, Vigny resumed their practice of attaching seal fur to the stoppers, adding the plush finish to bottles once again. For collectors, identifying the earliest editions without fur can be a bit tricky, as bottles missing their fur may appear similar to those that simply lost their fur over time. A key indicator of the furless bottles is the presence of glue residue at the top of the stopper, where the fur would have originally been affixed.

The bottle itself was crafted by Verreries Brosse, a renowned French glass manufacturer. The early Le Golliwogg bottles were made from satin-finished glass, which provided a soft, frosted look that added a certain elegance to the design. However, as time went on, clear glass bottles replaced the frosted version. This change was likely due to several factors, including the cost and speed of production. The process of creating frosted glass required the use of an acid bath, a labor-intensive process that necessitated a specialized facility and workers skilled in handling delicate glass. The use of acids such as hydrofluoric acid, sulphuric acid, and ammonia to create the frosted finish was not only complex but also highly dangerous, exposing workers to harmful fumes. Most of the workers involved in this process were young girls, often between the ages of 16 and 20, who had to move quickly and precisely, as the fragile glass needed careful handling. The harsh conditions in these factories meant that turnover was likely high, as many workers were unable to endure the physical toll the job took on their health.

Moreover, the acid bath process itself was time-consuming and costly. Bottles had to undergo a series of steps: they were first cauterized in diluted hydrofluoric acid for a minute, then rinsed in warm water, before finally being submerged in the acid bath to create the frosted effect. The entire process could take anywhere from 5 to 20 minutes, depending on the desired outcome. During the First World War, the manufacturing of frosted glass was likely further hindered by limited access to the necessary acids due to wartime restrictions and supply shortages. The clear glass alternative was quicker and less expensive to produce, eliminating the need for acid baths altogether. This shift helped perfume manufacturers, including Vigny, to streamline production and reduce costs, making it a more efficient process, especially as demand for the Le Golliwogg perfume soared.

Once the war ended, and the perfume made its way across the Atlantic, Vigny’s marketing campaign further fueled its success. The perfume became immensely popular, and sales exploded. In response to this surge in demand, Vigny needed to quickly produce a large number of bottles to keep up. The switch to clear glass bottles allowed them to meet these needs rapidly and efficiently, ensuring that they could keep up with the perfume's rising popularity. This rapid production, combined with the growing availability of materials post-war, helped Vigny establish itself as a key player in the fragrance market, with Le Golliwogg being one of the most distinctive and memorable perfumes of its time.

The Le Golliwogg perfume bottle, renowned for its striking design, was available in several sizes, each designed to cater to different preferences and price points. The smallest size in the collection was a miniature bottle, standing at just 2 ¼ inches tall. Despite its petite stature, the miniature version still captured the essence of the perfume's iconic design, maintaining the same attention to detail as its larger counterparts. The compact size made it an appealing option for collectors or for those who wanted a more affordable or travel-friendly version of the fragrance. These miniatures were often highly sought after, given their rare and collectible nature, and they were an attractive way to sample the scent while enjoying the signature bottle design.

On the other end of the spectrum was the deluxe size bottle, which stood at 4 inches tall, making it the largest offering in the collection. This version of the flacon was more prominent and imposing, with a larger, more luxurious presentation that emphasized the perfume’s high-end appeal. The deluxe bottle typically featured the same distinctive design as the smaller bottles but offered a more opulent and noticeable presence due to its size. The added volume would have also reflected the product's premium price, making it a statement piece in any perfume collection.

The varying sizes of the Le Golliwogg bottle allowed it to appeal to a wide range of customers, from those seeking a small, decorative piece to collectors who desired the full experience of the larger bottle. Each size maintained the same iconic features—such as the distinctive stopper with the black glass face and Siberian seal fur—but the different sizes offered varying degrees of luxury and practicality. These variations in size also made it easier for Vigny to market the fragrance in a way that appealed to a broader audience, whether as a more affordable luxury or a high-end indulgence.

 

Other Parfum Bottles:

In addition to the iconic "Golli" bottle, which remains the most famous and widely recognized vessel associated with Golliwogg parfum, the fragrance was also available in a variety of other bottle designs over the years. These bottles reflected the evolution of Vigny's perfume packaging as the brand sought to appeal to different tastes and markets. While the "Golli" bottle—featuring the distinctive black glass stopper with wide open eyes and a smiling mouth, topped with real Siberian seal fur—remained the signature design, Vigny expanded its bottle offerings to offer more options to consumers.

Frosted Glass Parfum flacon:

The slim frosted glass Parfum flacon associated with Golliwogg parfum is an elegant and compact bottle designed with both practicality and whimsical charm. The bottle is molded with Golli's hands, a distinctive feature that adds a playful, figurative element to its design. These hands, carefully shaped in the glass, add to the overall characterization of the flacon, echoing the iconic face of the Golliwogg perfume line. This specific slim bottle design was created with portability in mind, intended for purse use, making it ideal for women who wanted to carry their favorite fragrance with them throughout the day.

The black glass stopper is molded in the shape of Golli’s face and molded hair, a signature feature that has become synonymous with the brand. The stopper is distinct in that it ends in a long dauber, a characteristic feature of many vintage perfume bottles. This dauber served the dual purpose of dispensing the perfume in a controlled and delicate manner, allowing for precise application. The black glass face stopper with its wide open eyes and smiling mouth further reinforces the playful, whimsical persona of Golliwogg parfum, enhancing the bottle's appeal as both a functional object and a collectible piece.

The small size of this bottle made it particularly convenient for carrying in a handbag or purse, allowing users to have their signature fragrance easily accessible whenever needed. It also spoke to the luxury and convenience of early 20th-century perfumery, where scent was not only a personal indulgence but also a status symbol, especially when carried in such an elegantly crafted and unique bottle. The frosted glass finish added an extra layer of sophistication and tactile appeal, enhancing the sensory experience of using the perfume while adding a touch of mystery to the appearance of the bottle. The bottle was used for a short time in the 1920s.

This small, purse-sized version of the Golliwogg bottle is a reflection of Vigny’s attention to detail and commitment to both aesthetic beauty and practical design, ensuring that the fragrance was both a personal treasure and a convenient luxury for the wearer. As a collectible, these small bottles are rare, and their detailed design makes them highly sought after by collectors of vintage perfume bottles.

The other bottle used for the Lotion is the exact same as the one used for the Parfum and the Eau de Toilette. The bottle has its usual fur hair on the stopper. 

Frosted Glass Stopper Bottle:

In the 1920s, another distinctive Golliwogg parfum bottle design was introduced, this time in slim clear crystal. The bottle itself has a rectangular shape with upright, curved sides, giving it a sleek, modern appearance while maintaining a sense of elegance and refinement. The clear crystal allows the perfume inside to be visible, emphasizing the purity and quality of the fragrance. It is fitted with a frosted glass button stopper, which complements the bottle’s sleek profile and adds a subtle, sophisticated touch to the overall design. The frosted glass finish contrasts beautifully with the clarity of the crystal, providing a delicate visual appeal.

The front of this bottle is adorned with a paper label that prominently features the illustrated face of Golliwogg, further personalizing the bottle and reinforcing the brand’s whimsical character. The illustration of Golliwogg’s face adds an element of playfulness and nostalgia, reflecting the vintage aesthetic and charm of the era. The design of the label complements the elegant simplicity of the bottle, making it both a functional item and a decorative piece.

This particular bottle is housed in a cardboard presentation box, which is sheathed in embossed paper. The paper is illustrated with stylized roses and foliage arranged in a grid pattern, a design influenced by the artistic style of C. Loïs, who was known for his distinctive, decorative motifs. The embossed pattern adds texture to the box, making it visually appealing and tactile. The stylized roses and foliage lend an air of femininity and refinement to the packaging, while the grid background gives the design a modern, geometric structure. The presentation box is not only a protective casing for the bottle but also an integral part of the overall luxury experience of purchasing the perfume, reflecting the brand's attention to detail and its commitment to high-quality presentation.

This slim, clear crystal bottle, with its frosted glass stopper and elegantly illustrated label, embodies the beauty of 1920s perfume design, where artistic packaging and personalized elements came together to elevate the product into a treasured object. The inclusion of the embossed paper box with stylized floral illustrations adds a further layer of luxury, ensuring that the fragrance was as much about the experience of unboxing and owning as it was about the scent itself.

Baccarat Disk Bottle:

The round, slim, disk-shaped crystal bottle described here is a notable example of perfume bottle design from Baccarat, bearing model #378. First introduced in 1919, this bottle was intended to offer both practicality and elegance. Standing at just 2.5 inches tall, it was perfectly sized to be a convenient addition to a woman's purse, making it an ideal choice for portable fragrance. The compact size ensured that it was easy to carry, yet the quality of the Baccarat crystal ensured that it maintained the luxurious feel that was characteristic of fine French perfume packaging.

The disk-shaped design of the bottle is a striking feature, offering a sleek and modern appearance that was ahead of its time. The smooth, circular form was not only visually appealing but also provided a comfortable grip, making it easy to use while on the go. The clear crystal material allows the fragrance inside to be visible, adding a delicate touch to the overall aesthetic. The bottle is carefully crafted to showcase Baccarat's signature precision and high-quality craftsmanship.

This petite crystal bottle was housed in a drop-front box that had a distinctive arched shape, adding to the elegance and sophistication of the presentation. The box was covered with leather, a luxurious material that offered protection to the delicate glass while enhancing the overall presentation. The leather cover also contributed to the sense of luxury and craftsmanship, ensuring that the bottle remained in pristine condition while also offering a refined, tactile experience for the user.

The Baccarat model #378 perfume bottle and its accompanying leather-covered box exemplify the trend of functional yet elegant design that was so prevalent in early 20th-century perfume packaging. This bottle's small size, paired with its elegant presentation, allowed it to stand out as both a practical and stylish accessory, while the quality materials ensured that it remained a cherished item for those who appreciated the finer details of perfume presentation.

Baccarat Apothecary Bottle:

The cylindrical crystal "apothecary" bottle featured here is a Baccarat flacon version of Vigny's Golliwogg fragrance, specifically identified as Baccarat model #524. This version was introduced during the challenging period of World War II, when the production of the more intricate, deluxe figural Golliwogg bottles was halted. During this time, Vigny sought to maintain its presence in the market, and as a result, Baccarat was commissioned to produce a simpler, more straightforward design that would still retain the charm of the Golliwogg brand.

The cylindrical shape of the bottle presents a more streamlined and modern appearance compared to the whimsical, figural Golliwogg bottles of earlier years. The stopper is a flat, disk of glass. However, despite the simplicity of the bottle’s form, it still pays homage to the iconic Golliwogg character, with Golly's cute face prominently featured on the bottle's label. This label, adorned with a playful rendition of the Golliwogg figure, ensures that the bottle still maintains a strong visual connection to the beloved fragrance's branding, even without the more elaborate stopper design.

Over the years, two different label and packaging versions were used for this Baccarat version of the Golliwogg bottle. The initial version featured the signature Golliwogg face on the label, while the later iteration, which appeared in the late 1940s, saw a slight alteration in the packaging design. These changes were likely part of the effort to adapt to post-war market conditions while still maintaining some continuity with the brand’s established aesthetic.

In 1948-1949, as the war’s effects began to wane and production of the deluxe Golliwogg bottles resumed, the remaining stock of these cylindrical Baccarat bottles was sold at closeout prices. They were gradually withdrawn from manufacture, marking the end of their run. The figural Golliwogg bottles made their return to production, much to the delight of customers who had long awaited the iconic design’s comeback. This shift marked the conclusion of the Baccarat version's brief existence and underscored the importance of the figural Golliwogg bottles to the overall branding of Vigny's popular fragrance line.

Lionettes Purse Bottles:

The "Lionettes" were a series of frosted glass parfum bottles created for Vigny's fragrance line. These bottles were distinctive for their molded design, which featured a nude female figure, delicately sculpted in frosted glass. The choice of a female figure, with its elegant and graceful form, added a touch of artistry to the bottle, enhancing its appeal as a luxury item. The frosted glass finish provided a soft, translucent appearance that gave the bottles an ethereal quality, contributing to the overall sense of refinement and exclusivity that Vigny sought to convey through its products.

The brass cap on each Lionette bottle was another key feature, adding to the bottle's luxurious feel. Fitted atop the bottle, the cap was wrapped with a silky tassel, which further emphasized the bottle’s opulence and attention to detail. The silk tassel not only served as a decorative touch but also made the bottle more functional, allowing it to be handled easily. The combination of the brass and silk tassel created a striking contrast with the frosted glass body, giving the Lionette a classic, yet timeless appearance.

Standing at just 2.5 inches tall, the Lionette bottles were compact and perfectly sized for convenient portability. Their small dimensions made them ideal for handbags, allowing women to carry their favorite fragrances with them wherever they went. This portability made the Lionette bottles an attractive option for those seeking both practicality and elegance in their fragrance bottles.

The name "Lionette" was not only a charming moniker for the bottles but also had a connection to the Lionel Trading Co., the company responsible for distributing Vigny perfumes in the United States. The name, evoking both a sense of femininity and strength, was likely chosen to create an association with the reputable distribution company while also capturing the essence of the fragrance itself. This strategic branding tied the bottles to a larger narrative, linking the Lionette collection to the broader success of Vigny's perfume line in the American market. The Lionette bottles held other Vigny perfumes as well as those of another brand, Corday.

Mini Bottles in Chamois Cases:

The mini hexagonal glass bottles from the 1920s to the 1950s were designed to hold approximately 1/7 oz of parfum, a small yet elegant size that made them ideal for those who wanted a portable and convenient fragrance option. The distinctive hexagonal shape of these bottles was not only visually appealing but also helped create a sense of symmetry and uniqueness, making them stand out among other perfume bottles of the time. Standing just under 2.5 inches tall, these miniature flacons were perfectly sized for carrying in purses or for display in vanity collections, exuding sophistication in their compact form.

These bottles were contained in chamois cases, offering an added layer of protection and a touch of luxury. The chamois cases provided a soft, cushioned environment for the fragile glass, ensuring that the bottles were safeguarded from damage. The natural, buttery texture of the chamois material added to the elegance and high-end appeal of these parfums, emphasizing their exclusivity during the era.

The frosted glass stopper with a dauber was a key feature of these bottles, enhancing both their functionality and aesthetic appeal. The frosted finish on the stopper gave the bottle a soft, matte texture that matched the elegant design of the flacon, and the dauber made application of the parfum easy and precise. The combination of the frosted glass stopper and the glass dauber added to the overall luxurious feel of the bottles, enhancing their reputation as fine fragrance vessels.

Later versions of these mini hexagonal bottles were fitted with brass screw caps instead of the frosted glass stoppers, likely due to changes in manufacturing preferences or cost-saving measures. The switch to brass screw caps still maintained the bottle's elegance but provided a more practical solution for sealing the perfume. Brass, with its shiny and durable properties, offered a more secure closure, which would have been beneficial for preserving the quality of the fragrance and ensuring that the contents were safely contained during travel. Despite the change in stopper design, the bottles retained their classic hexagonal shape and overall charm, continuing to be a favorite among collectors of vintage parfums.

Cylindrical Purse Bottles:

These cylindrical-shaped bottles, standing at 3-1/8" tall, are elegantly molded with intersecting lines that create a visually striking pattern, enhancing the sophistication of the design. The subtle detailing on the bottle gives it a sense of modernity and art deco influence, making it a perfect accessory for the fashion-conscious of the 1930s. The bottles are fitted with brass screw caps, which add both a touch of elegance and practicality, ensuring a secure closure while maintaining a refined aesthetic.

To complement their design, these bottles were often contained in small moire-patterned silk cases, which added a layer of luxury and protection. The moiré pattern, with its shimmering, undulating texture, gave the cases a high-end feel, making them suitable for slipping into a purse, where they would serve as both a functional and fashionable accessory. The moire silk cases not only offered protection for the delicate bottles but also provided a soft, padded texture that made carrying the bottle discreet yet stylish. These parfum bottles are a testament to the blend of style, utility, and elegance that characterized the 1930s, offering both portability and an air of refined sophistication.

Grenade Bottles:

The "pineapple" or "grenade" shaped clear glass stock bottle became an iconic design first introduced for Golliwogg in 1937. This distinctive bottle features a textured, facet-cut design that mimics the pattern of a pineapple or grenade, giving it a sharp, angular appearance. The clear glass allows the rich, colorful perfume inside to be fully visible, highlighting the elegance and craftsmanship of the bottle. Its unique shape made it stand out as a bold and modern design choice, adding to the allure of the perfume it contained.

Over the 1940s to the 1960s, this same bottle design was used for several other Vigny scents, including Heure Intime, a soft floral perfume, and Beau Catcher, among others. The bottle's versatility and enduring appeal made it suitable for a variety of fragrances, allowing it to remain a staple in the Vigny line for several decades. The pineapple or grenade shape was not only a practical choice but also an aesthetically pleasing one, as the angular facets allowed for a play of light across the surface of the glass, adding a touch of glamour and sophistication to each scent. Its enduring use throughout the years speaks to its timeless design and the quality of the Vigny brand.

Mini Stopper Bottle:

During the 1930s, an intriguing and festive bottle was introduced for the holidays that would become a memorable addition to the Vigny collection. This small, unique bottle was shaped to mimic the stopper used for the Eau de Cologne, but in a playful, collectible form. The design represents Golli's face, with a paper label that showcases his distinct facial features. Notably, the black area that symbolizes Golli's hair is made of flocked paper, giving it a velvety texture that adds depth and contrast to the design.

The bottle's base features a white section that resembles a ruff, which screws into the glass head of the bottle, creating an interesting visual contrast between the soft flocked paper and the smooth glass. This thoughtful design evokes the appearance of a vintage portrait while still maintaining the playful, whimsical aesthetic that Golliwogg bottles are known for.

The bottle measures 1.5" x 2", making it a compact and delicate piece, perfect for collectors or as a holiday novelty. It was packaged in a clear acetate plastic box, which added to the special, limited-edition feel of the product. Inside the box, the bottle rested on a pink velvet base, enhancing its elegance and ensuring it was well protected for display. This bottle, with its charming, intricate design, was a beautiful representation of the artistic packaging trends of the 1930s and remains a standout piece in the history of Vigny’s collectible perfume bottles.

Eau de Toilette:

For a lighter, more refreshing take on the scent, Toilet Water (Eau de Toilette) provided a diluted but still potent alternative. It was perfect for daytime wear, giving a clean, invigorating burst of fragrance that lingered softly. Vigny offered this in both its signature fur-topped bottle and a simpler, more economical version, ensuring accessibility for a wider audience without sacrificing the charm of the brand.

The Eau de Toilette flacon for Vigny's Le Golliwogg was designed to follow the same basic shape as the parfum bottle, creating a consistent and recognizable aesthetic across the two variations of the fragrance. This bottle was made from clear glass, much like the later versions of the parfum flacon, and it stood at an approximate height of 6.5 inches. The clean, simple lines of the bottle emphasized a modern and elegant design, and the clear glass allowed the fragrance to be showcased inside, highlighting the perfume's subtle color and giving the bottle a sleek, transparent quality.

An interesting detail about the Eau de Toilette flacon is the molding on the back of the bottle, where the words "Eau de Toilette" are engraved directly into the glass. This tactile element not only served as a functional label, distinguishing the Eau de Toilette from the more concentrated parfum, but also added a touch of craftsmanship to the overall design. The molded lettering helped reinforce the brand's identity and provided clarity for consumers, particularly in the crowded market of perfumes and eaux de toilette.

One plausible reason for the choice of clear glass for both the Eau de Toilette and the parfum bottles was manufacturing convenience. Using the same type of bottle for both products may have been a practical decision, allowing Vigny to streamline production and avoid unnecessary variations in the design process. Additionally, clear glass was easier to produce in large quantities compared to frosted glass, which required special techniques and facilities for its creation. Not all glass manufacturers had the capabilities to produce frosted glass, as it involved the use of acid baths and precise handling of the materials. By opting for clear glass, Vigny ensured that the bottles could be produced more efficiently, regardless of any changes in the glass manufacturer or the availability of specialized facilities. This would have been especially advantageous during periods when manufacturing logistics were complicated, such as during the aftermath of the First World War, when resources were scarce, and production capabilities were strained.

Thus, the choice to use clear glass for both the Eau de Toilette and parfum flacons likely helped Vigny minimize costs and simplify production, making it easier to meet the growing demand for the fragrance without compromising on the overall presentation of the product.

A Golli bottle used for Eau de Toilette was found dressed in an adorably whimsical outfit, adding a unique touch to this already distinctive bottle, making her look more like a doll, than a bottle. Standing at 6.5" tall, the bottle measures 3.5" wide from foot to foot and 2" thick, making it a substantial yet charming piece. The dress itself, designed to fit the playful theme of the Golli character, was made from three different fabrics, each carefully selected for its visual appeal and texture.

The dress is fashioned from a fabric adorned with a soldiers and marching band pattern on a blue background, offering a vibrant, lively design that captures the spirit of the early 20th century's fascination with military and parade motifs. The arms of the bottle are crafted from a Swiss dotted pattern on light blue, a delicate and refined design that contrasts beautifully with the bolder print of the dress. The hands are created from black fabric, adding an understated touch of contrast and further accentuating the playful nature of the bottle.

This charming attire not only enhanced the bottle’s appeal as a collectible but also gave it a sense of personality, as if Golli was ready to march proudly in a parade. The combination of the different fabrics reflects the attention to detail that Vigny put into their packaging, showcasing both creativity and the period’s love for quirky, imaginative designs.

  

Sachet Powder:

The Golliwogg sachet powder jar from the 1920s is a particularly rare and fascinating item, often sought after by collectors. The jar itself is made of frosted glass, giving it a delicate and refined appearance. Its most distinctive feature is the black glass lid, which is molded in the shape of Golli's face, a signature design that ties the product to the beloved Golliwogg character. The molded hair on the lid adds an extra layer of craftsmanship, giving the lid a unique and highly detailed finish.

The features on the lid, including the face and ruff, are hand-painted, adding a touch of artisanal quality to the piece. This careful handwork ensures each jar is a distinct piece, contributing to the charm and rarity of these jars. The ruff surrounding Golli's neck is particularly notable for its intricate detail, capturing the fashion of the era with an elegance that contrasts with the whimsical character design.

On the front of the jar, a black paper label is affixed, typically containing the name of the product and perhaps some additional branding details. This simple yet elegant labeling complements the overall aesthetic of the jar, reinforcing its vintage appeal.

Golliwogg sachet powder jars were produced exclusively during the 1920s, making them extremely rare today. As a result, they have become prized collector’s items, cherished not only for their connection to the iconic Golliwogg character but also for the skill and craftsmanship that went into creating each jar. Finding one in good condition is considered a rare treasure for those who specialize in perfume-related antiques and memorabilia.

Eau de Cologne:

Golliwogg Eau de Cologne was offered in three distinct bottles, each with its own unique features, yet all carrying the signature characteristics of the Golliwogg brand. The first two bottles were similar in shape to the parfum bottles and were made from colorless glass. Both came in 4 oz and 8 oz sizes and were designed with a bulbous base, giving them a fuller, more rounded look. These bottles were fitted with a black and white cap in the stylized shape of Golli's head, complete with the white ruff around the neck, mirroring the classic design of the parfum bottle. The use of the Golli head as a cap was an iconic feature, making the bottle instantly recognizable.

The third size for the Eau de Cologne bottle had a taller, sleeker profile. It maintained the signature stylized Golli head on the cap, but with dramatically sloping shoulders and a more elongated silhouette, creating a more refined and modern appearance compared to the first two versions. This change in profile gave the bottle a more elegant, streamlined look while still maintaining the character-driven design of the cap.

In the mid-1960s, as awareness of racial issues grew and Golliwogg's caricatured features came under scrutiny for being offensive, particularly in the context of the Civil Rights Movement, Vigny responded to the controversy. In a move that reflected the changing social landscape, the company modified the bottle’s appearance by covering the face of the cap with a sticker that featured the Vigny crown, replacing Golli's familiar face. This change is evident in 1964 and 1966 newspaper ads, which show the modified bottle with the crown sticker.

Today, Golliwogg's stereotypical features continue to be highly offensive to many, and the figurine has become a controversial relic. However, there remains a segment of collectors, including some within the community of people of color, who actively seek Black Memorabilia. For some, these items represent a part of history and the unique role such objects played in the representation of people of color in the context of antiques.

Lotion:

In the 1920s, Vigny, like many perfumery companies of the period, offered a product called "lotion", a scented grooming product designed for women's hair. The lotion was contained in a bottle that closely resembled the slim, frosted glass flacon used for their parfum but with distinctive differences. This particular bottle is made of clear glass and features molded hands on the bottle, adding a unique and tactile design element. The hands are elegantly shaped, lending the bottle a delicate and refined appearance, typical of the period’s aesthetic.

The bottle is fitted with a black glass stopper, designed in the stylized shape of Golli's head, a signature feature that connects the product to Vigny's famous Golliwogg branding. The molded hair of Golli is incorporated into the design of the stopper, adding a level of detail that enhances the bottle's visual appeal.

One notable difference between this lotion bottle and the frosted parfum bottle is the absence of a dauber at the base of the stopper. While many of the parfum bottles were fitted with daubers for easy application, the lack of a dauber on the lotion bottle suggests that it was not meant for the same type of use. Instead, it was likely intended to be poured or shaken from the bottle, reflecting its role as a hair grooming product. The design of this lotion bottle, with its elegant proportions and stylized stopper, continues to represent the period's fascination with beauty and luxury in even the most utilitarian of products.

The lotion (a type of eau de toilette) bottle has an ovoid shape with molded arms and a black glass figural head stopper.

Solid Perfume:

In the 1920s, Golliwogg solid perfume was contained in a small, elegant galalith pot with the image of Golliwogg's face painted onto the lid. This solid perfume pot, with its detailed design, not only served as a practical container but also acted as a visual extension of the Golliwogg branding that Vigny had become famous for during that era. The Golliwogg face was an iconic feature, reflecting the unique identity of the perfume and making it instantly recognizable to consumers.

The material used for the pot was galalith, a type of plastic known for its durability and versatility. Galalith is a synthetic material made from casein, a protein derived from milk, combined with formaldehyde. It was developed in the early 20th century and was widely used during the 1920s for various items, including buttons, jewelry, and perfume containers. Galalith has a smooth, almost porcelain-like finish, which made it an attractive material for decorative items, and it was often molded into intricate shapes. It was popular in the Art Deco period for its ability to be easily molded into various designs.

The use of galalith for perfume containers in the 1920s was part of a larger trend where manufacturers sought unique and aesthetically appealing materials for packaging. The solid perfume pot was not only functional, offering a compact, leakproof way to carry fragrance, but also served as a small piece of decorative art, making it a desirable collectible from the period.

Face Powder:

In the 1920s and into the 1930s, Golliwogg face powder was packaged in a round cardboard box, a distinctive design that reflected the playful and eye-catching branding associated with the Golliwogg perfume line. The box was covered with paper illustrated with various Golli heads, all set against a yellow and silver background. This vibrant and somewhat whimsical design helped the product stand out on store shelves, aligning with the popular, bold, and colorful aesthetic of the Art Deco period. The Golliwogg faces, with their caricatured features, were prominently displayed, emphasizing the product’s connection to the Golliwogg character that Vigny had become so closely associated with.

On the back of the box, there was a printed inscription in French: "Prepare Cette Poudre En Blanc, Rose, Naturelle, Rachel, Et Mauresque," which roughly translates to "Prepare this powder in white, pink, natural, Rachel, and Moorish." This likely referred to the different shades available for the face powder, offering customers a range of options to suit their complexion or desired look. The inclusion of "Rachel" and "Mauresque" as color options also hinted at the exotic and glamorous appeal of the product during the time, reflecting the era's fascination with the Orient and the more romanticized notions of beauty.

The box itself measured about 1 1/2" tall and 2 7/8" wide, a compact and portable size perfect for daily use. This made the face powder convenient for carrying in a handbag, embodying the 1920s ethos of stylish practicality. The round cardboard box design, with its striking yellow and silver illustration, not only functioned as a practical container but also doubled as a small piece of art, capturing the spirit of the time while offering an affordable and easily accessible beauty product.

Golli Good Luck Pin:

In 1938, Vigny introduced a small, bronze and enamel perfume pin that quickly became a charming accessory. The front of the pin features Golly's adorable face, rendered in exquisite detail with the vibrant colors of the bronze and enamel creating a playful yet stylish design. This miniature piece of wearable art was not only a statement of fashion but also a way to carry the beloved Golliwogg character with you wherever you went.

On the back side of the pin, there is a hinged receptacle, an innovative feature designed to hold scented cloth or cotton. The receptacle is equipped with tiny holes, allowing the scent to subtly diffuse throughout the day, ensuring that the wearer could enjoy a constant, delicate fragrance. This design element speaks to the practical yet decorative nature of many beauty products from this period, blending function with fashion in a small but effective way.

The bronze and enamel materials give the pin a weighty, yet refined appearance, while the hinged compartment reflects the era’s fascination with combining beauty with utility. The scented pin would have been an ideal accessory for a woman who appreciated both fragrance and fine craftsmanship. Its small size made it easy to wear, and the ability to carry a fragrance in such a discreet, stylish way made it a unique piece that was as functional as it was beautiful.

The Golliwogg motif extended beyond just the perfume bottles and pins, becoming part of a larger collection of accessories designed to carry the character’s charm and good luck symbolism. In the late 1930s, Vigny introduced a metal pendant featuring the same adorable face of Golliwogg that appeared on other products. The pendant was not only a beautiful accessory but also a lucky charm, which tied back to an early marketing slogan that suggested Golliwogg brought good fortune to its owner.

The pendant is inscribed with the words "Vigny Golliwogg" and "Lucky Charm," reinforcing the idea that the character was associated with positive energy and luck. This branding connected the product to a broader cultural narrative, where lucky charms were often incorporated into personal accessories, especially jewelry. The pendant could be strung onto a bracelet or necklace, giving wearers the opportunity to carry this charming symbol of good fortune close to them at all times.

The pendant, made of metal, was often embellished with enamel or other decorative finishes, adding to its visual appeal. Its compact size made it perfect for layering with other jewelry or wearing as a standout piece, ensuring the Golliwogg face was always in view as a reminder of its luck-bringing qualities. This concept of wearable luck was very much in line with the 1930s fashion trends, which frequently emphasized personalization, charm, and a sense of whimsical beauty. It also helped solidify Golliwogg’s place not just in the perfume world, but also in the broader realm of fashionable, functional accessories.

 

The 1928 Vigny catalog provides a fascinating glimpse into the pricing and range of products offered under the Golliwogg branding during that era. These prices, when adjusted for 2025 inflation, reveal the value of these luxurious products in today’s terms, reflecting both the exclusivity and appeal of the Golliwogg line.

• Ref. No. 504 was a parfum in a fur head package, a particularly charming and collectible item, which retailed for $7.50 in 1928 (equivalent to $138.33 today). The use of a fur head as packaging was a unique and high-end marketing choice, adding to the allure of the fragrance.

• Ref. No. 521 offered a larger 8 oz parfum in a similar fur head package and was priced at $33.00 ($608.65 in 2025). This larger size was likely intended for more devoted customers or those who desired a higher quantity of the fragrance, offering more value for the higher price.

• Ref. No. 522 featured a purse-sized parfum (1/2 oz), ideal for carrying in one’s handbag, and was priced at $2.25 ($41.50 in today’s money), a relatively accessible price point for customers who wanted a smaller, portable version of the perfume.

• Ref. No. 523 was a 1 oz crystal bottle of parfum, retailing at $5.00 ($92.22 today), which signified a move toward more elegant, luxurious packaging. The crystal bottle added a sense of refinement and sophistication to the fragrance.

• Ref. No. 524 represented the toilet water in a plain bottle, which was priced at $7.50 ($138.33 today), a product that would have been used for lighter, everyday wear compared to the more concentrated parfum.

• Ref. Nos. 525 and 526 offered face powder and talcum powder, both retailing for $1.25 ($23.06 today). These items expanded the Golliwogg line beyond fragrance, catering to personal care and beauty, which would have appealed to a wider audience.

• Ref. No. 527 presented toilet water in a fur head package, priced at $9.50 ($175.22 today), which was likely a luxury item, with the fur head packaging elevating it to a premium offering.

• Ref. No. 528 consisted of sachet bottles packaged as a set, which retailed for $3.50 ($64.55 today), appealing to customers who wanted to scent their clothing or surroundings with a lighter touch.

• Ref. No. 530 was Golliwogg Jr., a fur head package for a smaller, likely child-focused or novelty-sized parfum, priced at $4.50 ($83.00 today).

• Ref. No. 532 offered solid perfume in a compact form, retailing at $1.50 ($27.67 today), making it an affordable option for customers who desired a convenient way to wear fragrance.

• Ref. No. 533 featured a baby-sized perfume, also priced at $1.50 ($27.67 today), likely intended as a smaller gift or as a travel-size item.

• Ref. No. 715 introduced the "Lionette" introductory size (purse bottle) at $1.25 ($23.06 today), which was a compact size perfect for carrying in a purse, appealing to the on-the-go customer.

The 1928 catalog reveals that Vigny’s Golliwogg line offered a wide variety of fragrances and personal care products, ranging from accessible items to more luxurious options, with clever packaging and branding that made the products highly desirable during the era. These prices, when adjusted for inflation, show how the brand managed to strike a balance between offering affordable items for daily use and high-end products for more discerning customers.

Fate of the Fragrance:

The Golliwogg perfume was discontinued sometime in the late 1960s, though it was still available for purchase as late as 1969, when it was sold in a 4 oz spray bottle. The enduring popularity of the fragrance, despite its eventual decline in production, reflects the strong nostalgic appeal the brand held among its loyal customers during its heyday. However, by the end of the 1960s, shifting cultural norms and growing sensitivities surrounding racial representation led to the fragrance's discontinuation, as the Golliwogg motif became increasingly controversial.

Interestingly, in 1980, small 1/5 oz bottles of Golliwogg perfume resurfaced in a unique manner. These bottles were given out as gifts to diners celebrating Mother’s Day at Ristorante Mama Mia in Tampa, Florida. The fact that these bottles were distributed as gifts suggests they were old stock, likely purchased at a significant discount by the restaurant to be used as promotional items. This late reappearance of the fragrance indicates that the stock had been sitting unused for years, available for a fraction of the original retail price. It also implies that, by this time, the perfume had become more of a nostalgic novelty than a widely marketed product, still lingering in the corners of retail outlets or warehouses but far removed from its previous prominence in the perfume market.