Parfumerie Royale, a notable French perfumery, was founded in 1869 by François Crucq. Situated at 13 rue de Trevise in Paris, the establishment quickly gained a reputation for crafting exquisite fragrances. The company was distinguished by its commitment to quality and innovation, characteristics that set it apart in the competitive world of French perfumery during the late 19th century.
After François Crucq's passing in 1887, his son Auguste Crucq took over the reins of Parfumerie Royale. Under Auguste's leadership, the company continued to flourish, upholding the high standards set by his father. Auguste's dedication to the craft ensured that Parfumerie Royale remained a prominent name in the industry, celebrated for its luxurious and finely crafted perfumes. The transition marked not only a continuation of the family's legacy but also an evolution in the brand's offerings, as Auguste infused his own vision and expertise into the company's products.
In 1889, François Crucq Jr., the brother of Auguste Crucq, launched his own perfumery business under the name F. Crucq. This new venture marketed cosmetics and toiletries with names similar to those sold by Auguste's Parfumerie Royale, creating confusion among consumers and leading to a legal dispute between the siblings. The case, detailed in the 1896 edition of Journal des tribunaux de commerce, culminated in a judgment against François Crucq Jr. He was ordered to cease the sale of products named Similior and Nigérine, among others, that were too similar to those of Auguste's company. Furthermore, François Crucq Jr. was required to remove the initial "F" from his signature and all business signage and documents. The court also ruled that he could not use his surname alone for his business without appending the phrase "eldest son," and he had to eliminate any claims of founding the business in 1869 from his promotional materials, including circulars, prospectuses, bills, and labels.
In 1926, Gaston Crucq was named as a successor within the family business, ensuring the continuation of the Parfumerie Royale legacy. Meanwhile, François Crucq Fils Aîné, adopting the title "eldest son," established a new venture, Parfumerie de Montespan, in 1928. This new business was located at 25, rue Bergère, Paris, signifying another chapter in the Crucq family's involvement in the perfume industry. This expansion demonstrated the enduring influence and entrepreneurial spirit of the Crucq family in the realm of French perfumery.
Perfume List:
- 1920 Ambree
- 1920 Fougere
- 1920 Francaise
- 1945 Joida
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