Parfums Florel, located at 23 rue Washington in Paris, was a distinguished establishment renowned for its diverse fragrance offerings. Under the aegis of Madame Jeanne Forstrem, in collaboration with J. Baudoin, Florel carved out a niche in the perfume industry with a specialization in a wide array of scented products. The company’s expertise encompassed the manufacture of spices, eau de cologne, perfumes, toilet waters, and extracts, reflecting a comprehensive approach to fragrance creation.
Florel's commitment to quality and innovation positioned it as a notable player in the Parisian fragrance scene, where its products were celebrated for their refinement and aromatic sophistication. The brand's diverse range allowed it to cater to various preferences, from the everyday appeal of eau de cologne to the more luxurious allure of intricate perfumes and extracts.