On December 11, 1996, Sephora opened the largest perfumery in the world on the iconic Champs-Élysées in Paris. This grand event marked a significant milestone in the world of fragrance and retail. To celebrate this monumental occasion, Sephora organized a spectacular all-night event on December 21, 1996, called "La Nuit du Parfum," coinciding with the longest night of the year. From 4:55 PM until sunrise at 8:44 AM the following day, the event was a tribute to the artistry of perfume, featuring a gathering of industry experts, designers, and perfumers who shared insights into their craft.
A highlight of the event was the exclusive release of a special edition fragrance, "Un jour le Parfum…Il Etait une nuit." Created specifically for this celebration, the perfume was a limited edition, with only 300 bottles produced. Each bottle was housed in an exquisite crystal flacon designed by the renowned designer Serge Mansau, adding a touch of elegance and luxury to the fragrance. The miniature bottles were distributed at Sephora stores, making them highly sought after and rare collectibles today.
The fragrance name "Un jour le Parfum…Il Etait une nuit" translates to "One Day the Perfume…It Was a Night" in English. This evocative title suggests a narrative or thematic connection to a particular moment or experience related to the night, aligning with the perfume’s celebration of the nocturnal hours and the special event held to mark its launch.
The name captures a sense of storytelling and mystery, reflecting the essence of the event it commemorates—an all-night celebration dedicated to perfume, held on the longest night of the year. It alludes to the notion of a memorable, almost mythical night associated with the fragrance, enhancing the allure and exclusivity of the scent.
Women's Wear Daily reported that the event was not only a grand occasion for attendees but also a globally connected experience, with live satellite broadcasts and Internet interactions allowing perfume enthusiasts worldwide to partake in the festivities. This unique blend of in-person and digital engagement underscored Sephora's innovative approach to celebrating perfume and its rich cultural significance.
