Parfums Avenel, founded in 1900 by Louis Avenel, was a distinguished French perfume house located at 24 rue de Rocher in Paris. The company quickly established itself in the fragrance industry, capturing the elegance and sophistication of early 20th-century Parisian style. Its prime location on rue de Rocher, a street known for its proximity to luxury and fashion, underscored Avenel’s commitment to high-quality and exclusive fragrances.
Avenel’s perfumes were not only celebrated in France but also gained significant international recognition, particularly in Great Britain. The company’s ability to appeal to the British market was a testament to its elegant formulations and sophisticated branding, which resonated with the tastes of an elite clientele across the Channel. The successful export of Parfums Avenel's products to Great Britain marked a period of expansion and prominence for the brand, solidifying its reputation as a key player in the global perfume industry of the early 1900s.