Parfums Avenel, founded in 1900 by Louis Avenel, was a distinguished French perfume house located at 24 rue de Rocher in Paris. The company quickly established itself in the fragrance industry, capturing the elegance and sophistication of early 20th-century Parisian style. Its prime location on rue de Rocher, a street known for its proximity to luxury and fashion, underscored Avenel’s commitment to high-quality and exclusive fragrances.
Avenel’s perfumes were not only celebrated in France but also gained significant international recognition, particularly in Great Britain. The company’s ability to appeal to the British market was a testament to its elegant formulations and sophisticated branding, which resonated with the tastes of an elite clientele across the Channel. The successful export of Parfums Avenel's products to Great Britain marked a period of expansion and prominence for the brand, solidifying its reputation as a key player in the global perfume industry of the early 1900s.
The perfumes of Avenel:
- 1900 Sappho
- 1912 Venus
- 1913 Thais
- 1913 Gaby
- 1915 Je Pense à Toi
- 1916 Rêve Bleu
- 1920 que veux-tu?
- 1920 Doux Reveil
- 1920 Brise de Monaco
- 1920 Lavender
- 1920 Muguet de Mayol
- 1920 Nothing
- 1922 Heliotrope
- 1922 Violet
- 1922 Cyclamen
- 1922 Jasmin
- 1922 Narcisse
- 1922 Rose
- 1922 Lilac
- 1922 Muguet
- 1922 Bonsoir Lisbon
- 1922 L'Ondée
- 1922 L'Or de Monte Carlo
- 1922 Mon Caprice
- 1922 Pour Toi
- 1922 La Rosee
- 1922 Sourire de Jeanette
- 1923 Le Reve De Louise
- 1923 Rose Bleu
- 1927 Pour Elle
- 1927 Kiss-Me
Bottles:
Among the notable presentations from Parfums Avenel were those that featured exquisite bottles designed by renowned glass artisans. One such example is the bottle for Sappho, which was a testament to the collaboration between the talented designer Julien Viard and the esteemed glassmaking company C. Depinoix et Fils. Julien Viard, known for his innovative approach to bottle design, crafted a flacon that embodied both elegance and artistic flair. The intricate details and refined craftsmanship of the Sappho bottle reflected the luxurious essence of the fragrance it contained, while C. Depinoix et Fils ensured that the final product met the highest standards of quality and artistry.
Another distinguished presentation was the flacon for Thais, designed by the celebrated glass designer Lucien Gaillard. This bottle stood out for its unique and striking decoration of applied scarabs, which adorned the surface of the glass. Gaillard, renowned for his ability to blend artistic elements with functional design, created a flacon that not only served as a vessel for the perfume but also as a piece of decorative art. The scarabs, meticulously applied to the bottle, added an exotic and luxurious touch, enhancing the visual appeal and reflecting the opulent character of the Thais fragrance. The combination of Gaillard's design expertise and the intricate detailing of the scarabs made the Thais bottle a true collector's item and a symbol of Parfums Avenel’s commitment to both aesthetic and olfactory excellence.
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