The Ethnographic Museum of Don Benito has chosen as part of October, the perfume Cocaina en Fleur "Cocaine in bloom" .
This perfume belongs to the brand Parera, founded in 1912 by Albert Parera i Casanova, representing the Catalan perfume industry and father of a male fragrance as legendary as Dandy.
The cologne "Cocaina en Flor" was born in 1933, driven by a strong newspaper advertising campaign, from ads found in magazines such as "Stamp" or "World Chart" to the continued presence in national newspapers such as ABC.
This perfume belongs to the brand Parera, founded in 1912 by Albert Parera i Casanova, representing the Catalan perfume industry and father of a male fragrance as legendary as Dandy.
The cologne "Cocaina en Flor" was born in 1933, driven by a strong newspaper advertising campaign, from ads found in magazines such as "Stamp" or "World Chart" to the continued presence in national newspapers such as ABC.
