Clavel de España by Myrurgia c1922

In 1922, the time when "Clavel de España" by Myrurgia was launched, Spain was deeply connected to carnations culturally and symbolically. Carnations, or "clavel" in Spanish, held significant meaning in Spanish tradition, often associated with love, passion, and the spirit of Spain itself. The flower adorned celebrations, bullfights, and was a symbol of national identity.

During this period, Spain experienced a cultural renaissance known as the Silver Age, marked by a resurgence in literature, arts, and music. While specific films or songs directly referencing carnations might not have been prominent, the theme of Spanish identity and romanticism pervaded various artistic expressions of the time.

Myrurgia likely chose the name "Clavel de España" for its perfume to capitalize on this cultural symbolism. "Clavel de España" translates to "Carnation of Spain" in English, directly evoking the image of Spain's beloved flower. This choice would resonate deeply with women of the time, offering a fragrance that not only captured the essence of the carnation but also embodied the spirit of Spanish passion and romance.

For women in the early 1920s, a perfume named "Clavel de España" would evoke images of vibrant red carnations, the warmth of Spanish sunsets, and the allure of Spanish culture. The fragrance would likely be perceived as elegant, passionate, and evocative of a romanticized Spain.

The name itself, "Clavel de España," suggests uniqueness and cultural richness. It stands out as a distinctive choice in the perfume market, appealing to those who appreciate the heritage and symbolism associated with carnations in Spanish culture.

Emotionally, "Clavel de España" would evoke feelings of nostalgia, romance, and perhaps a sense of pride in Spanish identity. The scent would be expected to capture the essence of carnations—floral, spicy, and warm—creating a sensory experience that resonates with its cultural references.

Overall, "Clavel de España" by Myrurgia represents a thoughtful blend of cultural heritage and perfume artistry, appealing to women who seek a fragrance that embodies both elegance and the spirit of Spain encapsulated in the vibrant red carnation.

Hindustan by Myrurgia c1922

In 1922, when Myrurgia launched the perfume "Hindustan," Spain's connection to India was primarily through its colonial history. At the time, Spain held the Philippines as a colony, but it maintained trade connections with India, particularly in textiles and spices. The fascination with the exotic Orient, including India, was prevalent in Europe during this era, influenced by colonial expansion, trade routes, and cultural exchange.

Films with Indian themes did exist in the early 20th century, although they were not as widespread as in later decades. Nevertheless, cultural and artistic representations of India in European media often romanticized and exoticized the country, portraying it as a land of mystique and allure.

Myrurgia likely chose the name "Hindustan" for its perfume to capitalize on this fascination with the exoticism of India. In Spanish, "Hindustan" refers to the historical region of North India, emphasizing its rich cultural heritage and association with spices, textiles, and luxury goods coveted in Europe at the time.

"Hindustan" would make a compelling name for a perfume because it evokes images of opulence, mystery, and sensuality associated with the Orient. For women of the early 20th century, a perfume named "Hindustan" would likely appeal as it promised to transport them to a distant, glamorous world of spices, silks, and exotic beauty.

Women of that time would probably respond positively to "Hindustan" due to its evocative name and luxurious connotations. The imagery of a woman on the packaging wearing harem pants and jeweled attire further reinforces this exotic allure, appealing to fantasies of an Eastern sensibility.

The word "Hindustan" conjures up images of bustling bazaars, intricate fabrics, spices wafting through the air, and perhaps even romanticized visions of palaces and gardens. Emotionally, it suggests adventure, romance, and a touch of the unknown, which would have been highly appealing to consumers seeking escapism and luxury.

Naming a perfume "Hindustan" in 1922 would indeed be unique and intriguing. It would set itself apart from other perfumes by tapping into a trend of Orientalism that was fashionable in European society at the time, yet still retaining an air of exclusivity and sophistication.

The word "Hindustan" would likely be interpreted by consumers as a symbol of luxury, exoticism, and cultural richness from the Indian subcontinent. It would signify not just a fragrance, but an experience—a journey to a faraway land of elegance and allure, encapsulated in a bottle.

In conclusion, "Hindustan" by Myrurgia, launched in 1922, leveraged Spain's colonial connections and Europe's fascination with the Orient. The name, imagery, and cultural context surrounding the perfume would have resonated with women of the era, promising a sensorial journey to the exotic and luxurious world of Hindustan.

Emir by Dana c1936

Emir by Dana: launched in 1936 in France,  it was introduced to the USA in 1947.. Created by perfumer Jean Carles. The perfume was created in Paris and from the inspiration of fabulous Persia and blended from imported Oriental essences.

 "Because of this completely new perfume, you dare to dream again"

Cocaina en Flor by Parera c1933

The Ethnographic Museum of Don Benito has chosen as part of October, the perfume Cocaina en Fleur "Cocaine in bloom" .

This perfume belongs to the brand Parera, founded in 1912 by Albert Parera i Casanova, representing the Catalan perfume industry and father of a male fragrance as legendary as Dandy.

The cologne "Cocaina en Flor" was born in 1933, driven by a strong newspaper advertising campaign, from ads found in magazines such as "Stamp" or "World Chart" to the continued presence in national newspapers such as ABC.

Hujarvis Perfumes

Hujarvis was established by René Eyben at 175 boulevard Malesherbes, Paris in 1920. The company also produced toiletries and cosmetics. Of special note were their Cucumber or Lemon soaps, wrapped in glassine paper in sets of three. the company was still in business in 1925.

Kiku by Faberge c1967

Kiku by Parfums Fabergé is a classic fragrance that debuted in 1967, encapsulating the essence of its era. The name "Kiku" is derived from the Japanese word for chrysanthemum, a flower deeply rooted in Japanese culture and symbolizing longevity and rejuvenation.

This fragrance captures the spirit of the late 1960s with its unique blend of floral and spicy notes. It exudes a sense of sophistication and mystery, perfect for the confident and elegant woman of its time. The chrysanthemum-inspired theme is reflected not only in the name but also in the fragrance composition, which likely features floral elements alongside other complementary notes.

With its launch in the late 1960s, Kiku by Parfums Fabergé would have been a part of the olfactory landscape of that vibrant era, offering a distinctive scent experience that resonated with the tastes and trends of the time.