Raquel, Inc., a notable name in early 20th-century American cosmetics, was established by Graeff Miller in 1924 at 475 Fifth Avenue, New York City. The company began its marketing efforts in 1926, quickly gaining recognition for its diverse product line. Raquel offered an array of beauty and personal care items, including lipstick, rouge, face powder, soap, compacts, toilet water, sachets, talcum powder, bath crystals, and a collection of perfumes. This comprehensive range positioned Raquel as a sophisticated brand catering to the burgeoning beauty market of the 1920s.
In the same year it began marketing, Raquel, Inc. placed its advertising account with the World Wide Advertising Corporation in New York, reflecting its ambition to establish a strong brand presence. The advertisements highlighted the company’s dedication to luxury and elegance, appealing to the modern, image-conscious woman of the era.
In 1927, Raquel, Inc. underwent a significant transition when it was acquired by Barclay & Co., headquartered at 26 Beaver Street in New York City. While Raquel continued to manufacture perfumes under its established name, Barclay & Co. primarily focused on the exportation of soap. This merger allowed Raquel's brand to expand its reach while maintaining its identity in the perfume and cosmetics industry.
