Louis FĂ©raud’s Corrida, originally launched in 1966 (with some sources incorrectly suggesting 1975), captures the essence of a bold, masculine fragrance tied to both its name and its composition. The name "Corrida" is a Spanish word that refers to a traditional bullfight, pronounced as "koh-REE-dah." The choice of such a dramatic, culturally rich name evokes images of passion, courage, and virility—characteristics often associated with bullfighters, or "toreros," who face life-threatening challenges in the arena. The word “Corrida” conjures a sense of raw, primal energy and evokes vivid scenes of sunlit arenas, the tension of the crowd, and the dance of man and beast. The emotional charge behind the name is one of daring adventure, a duel between instinct and control.
In scent form, Corrida would likely reflect these intense, visceral emotions. As a sporty fragrance for men, it would interpret the vibrancy of the arena with zesty top notes of lime and verbena, offering a sharp and refreshing citrus kick that mimics the adrenaline rush before the battle. The heart of the fragrance would delve into spices, symbolizing the heat, energy, and complexity of the fight, while the woods in the base offer a grounding, earthy finish that represents strength, endurance, and masculinity. The result is a fragrance that captures both the fiery drama of the moment and the lingering impact of the experience.
Men of the 1960s, when Corrida was first launched, would have related to the bold name and scent in a context of rising individuality, freedom, and personal expression. This era saw the emergence of men becoming more open to exploring their identities through grooming and fragrance, a shift from more conservative, understated scents. The name Corrida would have appealed to men who saw themselves as strong, dynamic, and adventurous—perhaps inspired by the rebellious spirit of the 1960s and the cultural fascination with Mediterranean lifestyles, particularly in fashion and cinema.
