In 1986, Max Factor released Magic Beat, it's trio of fragrances specifically designed for teenagers in conjunction with singer Michael Jackson.
Magic Beat was under a license from Michael Jackson to use his picture and signature in promoting the line. Entertainment Properties paid $18 million for the right to market the Michael memorabilia.
Magic Beat was under a license from Michael Jackson to use his picture and signature in promoting the line. Entertainment Properties paid $18 million for the right to market the Michael memorabilia.