In 1924, when Lentheric launched the perfume "Miracle - Miracle," the world was amidst a transformative era marked by artistic and cultural revolutions. This period, known as the Roaring Twenties, epitomized a newfound sense of liberation and decadence following the First World War. The name "Miracle - Miracle" was carefully chosen to resonate with the zeitgeist of the time, capturing the spirit of optimism, innovation, and fascination with the extraordinary.
Against this backdrop, Max Reinhardt's play "Miracle" became a sensation, starring the enchanting actress Diana Manners, celebrated for her beauty and charm. The play itself symbolized the allure of theatrical magic and the ability to transport audiences to realms of wonder and fantasy. Lentheric's decision to name their perfume after this play was strategic, aiming to evoke a sense of enchantment and allure that resonated with the desires of the era's cosmopolitan and sophisticated clientele.
Moreover, the name "Miracle - Miracle" suggests not only the miraculous allure of the fragrance itself but also the transformative power it promises to its wearer. Just as Diana Manners captured hearts on stage, the perfume sought to captivate with its elegant blend of scents, promising wearers a touch of theatrical glamour and sophistication. In essence, the choice of name was a nod to the cultural currents of the time, where art, theater, and beauty converged to create moments of pure enchantment and allure, mirroring the essence of Lentheric's exquisite fragrance.
