Lanselle Parfumeur was founded in 1930 by René Lanselle and François de Perthuis, establishing itself at 5 rue Montaigne in Paris, a location synonymous with luxury and high fashion. The brand emerged during a time of great innovation and creativity in the perfume industry, positioning itself among the esteemed perfumers of Paris.
René Lanselle and François de Perthuis brought their combined expertise to the creation of Lanselle Parfumeur, infusing the brand with a refined sense of style and a deep understanding of fragrance composition. The choice of their boutique’s address on rue Montaigne, a street renowned for its elegance and association with the haute couture industry, reflected their ambition to cater to a sophisticated and discerning clientele.
Lanselle Parfumeur was also closely linked to Les Parfums Verchère, indicating a collaboration or shared influence between the two houses. This association suggests that Lanselle Parfumeur may have drawn inspiration from or contributed to the broader creative landscape of Parisian perfumery at the time.
The perfumes produced by Lanselle Parfumeur were likely characterized by a blend of traditional and modern elements, appealing to those who sought fragrances that embodied both timeless elegance and contemporary chic. Their creations would have captured the essence of Parisian glamour, making Lanselle Parfumeur a noteworthy name in the history of early 20th-century perfumery.
