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One of the goals of this website is to show the present owners of the various perfumes and cologne brands that are featured here how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the company brand might see it.

Vintage Perfumes For Sale

Monday, October 27, 2014

Lanselle Parfumeur

Lanselle Parfumeur

Established by René Lanselle and Francois de Perthuis at 5 rue Montaigne, Paris in 1930. Also associated with Les Parfums Verchère.

In 1945, they moved to 6, Rond-Point des Champs-Elysees, Paris.

Interestingly, the names of their first perfumes used card game terminology such as Banco, Sans Atout (No Trump), and Martingale.

A popular presentation named "Série des As" or "Les 4 As" held the four card themed perfumes Coeur (Heart), Trefle (Clover), Carreau (Diamond) and Pique (Spade). Another presentation was named "Les 5 Extraits de Luxe - Bridge".

Banco, which means "bank", was a unique perfume with a floral start ending with a base of leather.

Martingale is named after a gambling system of continually doubling the stakes in the hope of an eventual win that must yield a net profit. The perfume is warm floral chypre with ylang ylang.

Forcing, a bridge term, is a sweet floral with notes of valerian, heliotrope and rose on a chypre base laden with oakmoss and civet.

Coucou, whose name means "Hello" or "cuckoo", was created specifically for the American market. This perfume is classified as warm oriental with notes of jasmine and rose. The interesting bottle is molded as a tree adorned with feather plumes simulating a fanciful cuckoo bird. The pretty box design was created by F. Guerycolas.

The perfume bottle for Valenciennes was undoubtedly the prettiest from the house. Made up of satin glass and molded with waves and flags, it had a footed vase like shape with a flat disk shaped molded stopper. manufacturer unknown, but resembles the quality of glass made by Verrières de la Bresle.

Lanselle also released a few men's fragrances: L'Écusson Bleu (Blue Crest) a lavender based eau de cologne and L'Écusson Or (Gold Crest).

In addition to perfumes, Lanselle produced face powder, Poudre de Lanselle, in fourteen different shades, most likely scented with their popular fragrances.

Lanselle's fragrances were eventually discontinued, as the company went bankrupt in 1950. They were acquired by Les Parfums Verchère, a division of Parfums Jerome.

The perfumes of Lanselle:
  • 1932 Sans Àtout
  • 1932 Trèfle
  • 1932 Carreau
  • 1932 Piquè
  • 1932 Cœur
  • 1932 Banco 
  • 1939 Coucou
  • 1940 Valenciennes
  • 1940 Victoire
  • 1941 Forcing
  • 1941 Martingale 

Paris shopping directory, 1945:
Entendu, après la Victoire ", m'avait dit M. Lanselle lorsque je l'avais quitté alors qu'il partait rejoindre son unité en août 1939, et lorsque je lui ai téléphoné hier, j'ai reçu le même accueil cordial: "Oui, venez demain à 11 heures". Et j'ai trouvé lorsque je lui ai téléphoné hier, j'ai recu le meme accueil cordial" "Oui venez demain a 11 heures."  
Et j'ai trouvé M. Lanselle, installé dans ses nouveaux bureaux du Rond Point des Champs-Elysées où les différents   corps de métiers s'affairent encore à la décoration de ses somptueux salons d'exposition. Déjà apparaissent les blancs et les ors qui feront le fond de ce décor bien francais où bientot se retrouveront les visiteurs et acheteurs de France et l'etranger. 
Immediatement, je lui pose la question "Quelles sont vos realisations? Quel sont vos projets" 
"Vous connaissez notre devise : La Maison Lanselle ne sollicite pas, elle s'impose.
"Pendant la guerre, grâce au travail acharné de mon associé, M. de Perthuis, et de ses collaborateurs immédiats, nous avons pu réaliser un programme nouveau de produits de beauté dont la vente va sans cesse en augmentant.
J'ai posé la question à M. Lanselle: "Son nom ? " 
"C'est tout un programme...Victoire." 
 "Nous avons continué à sortir notre "Série des A's", "Pique", "Trèfle", "Coeur", "Carreau", "Sans Atout", dont le succès avait déjà été consacré avant la guerre et qui sera bientot présentée  dans un écrin luxueux. 
 "Puis ce fut notre série suivante : "Banco" sur lequel je fonde les plus grands espoirs, au départ fleuri se terminant par une note de cuir tres particulière et très originale.
"Martingale",  qui nous apporte les chaudes senteurs de l'ylang se fondant dans le chypre et les fleurs de nos forêts.
"Forcing",  où l'héliotrope, la rose et la valériane se rejoignent dans une suave fragance.
"Pour l'Amérique, nous avons sorti "Coucou", parfum chaud où le jasmin et la rose retrouvent les senteurs de l'Arabie et dont la presentation d'avant garde attire l'attention de notre clienete anglo-saxonne"
Lanselle Parfumeur vous présente : — Ses extraits de grand luxe : "PIQUE" "BANCO" "MARTINGALE" "FORCING" "COUCOU".

Les Parfums Verchère

Les Parfums Verchère was established in Clichy, France, in 1947 was a division of Parfums Jerome. The company was located at  56 Faubourg Saint-Honoré, Paris, France. They launched a range of fragrances in the 1940s-1950s and was associated with Parfums Lanselle, I think they took over Lanselle and sold some of their perfumes under their own label.

The perfumes of Verchère:

  • 1945 Desormais
  • 1945 Paddy
  • 1945 Toast
  • 1950 Jérôme
  • 1950 Piquè de Lanselle
  • 1950 Valenciennes de Lanselle
  • 1950 Vaudeville
  • 1953 Banco de Lanselle
  • 1953 Braconnage
  • 1953 Carreau de Lanselle
  • 1957 Cheek to Cheek

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