In 1980, Muelhens/4711 made a strategic move by acquiring Payot (Colonia Inc.), and in 1981, under the Cantilene Inc. division, they released the fragrance Amun. This perfume was launched in the United States by 1982, capitalizing on the cultural fascination with ancient Egypt that had taken root in the late 1970s. The inspiration behind Amun was the treasures of Pharaoh Tutankhamun's tomb, which had captured the world's imagination after the Treasures of Tutankhamun exhibition toured the U.S. between 1976 and 1979. This exhibition, which made stops in major cities like Washington, D.C., Chicago, New Orleans, and New York, was a part of a diplomatic effort by Egypt to improve international perceptions. By naming the fragrance Amun, the perfume company was tying it to the mystique and grandeur of ancient Egypt, capitalizing on the fascination with both the discovery of Tutankhamun's tomb and the allure of Egyptian culture.
The name "Amun" (pronounced AH-moon) refers to an important deity in ancient Egyptian mythology. Amun was known as the "King of the Gods" and was considered the god of the air, sunlight, and fertility, ultimately rising to prominence as a creator god. His name is also part of Tutankhamun's, further emphasizing the connection between the fragrance and the grandeur of Egyptian heritage. In Egyptian mythology, Amun was revered for his power, mystery, and association with the divine, making him a fitting namesake for a fragrance designed to evoke luxury, mysticism, and opulence. The name Amun evokes images of royal tombs, golden treasures, and ancient temples, bringing to mind an aura of timelessness, elegance, and power.
